PURSUIT to be sold to MALIBU for $100-million
Posted: Wed Aug 22, 2018 3:12 pm
Just announced is the pending sale of the PURSUIT boat brand and manufcaturing faciliities to MALIBU, with the deal described as a $100-million package. This will separate PURSUIT from its big-sister brand TIARA YACHTS, which will remain under the S2 umbrella and ownership by the Slikkers family. Leon Slikkers was the founder of SLICKCRAFT, which he later sold, then founded S2. At first S2 made sailboats up to 36-feet in length. After a non-compete agreement expired, Slikkers returned to powerboat manufacturing with TIARA and PURSUIT brands.
All the S2 family boats were very high-quality craftsmanship, and they have taken a top-tier position in their markets. Sailboat production ceased some time ago, but TIARA and PURSUIT have been great brands in power boats, with PURSUIT moving into outboard engine power or sterndrive power, and TIARA using inboard power for larger yachts.
More details about the purchase are given in a statement from MALIBU:
https://images.saymedia-content.com/.image/cs_srgb/MTU3OTA4NDM0NzQ0NzgwNTEx/malibu-boats-signs-definitive-agreement-to-acquire-the-assets-of-pursuit-boats-from-s2-yachts.pdf
Larger outboard-engine powered offshore boats have become a very competitive field, as we know from Boston Whaler's expansion into larger boats, more than 32-feet in length and often powered by triple-engine outboard configurations or even quad-outboard engines, and with price tags of more than $500,000 to $1,000,000.
Malibu will have to establish that under their ownership the PURSUIT brand will be maintained at its high-tier production quality level, a challenge facing any new owner who buys a premium product brand.
All the S2 family boats were very high-quality craftsmanship, and they have taken a top-tier position in their markets. Sailboat production ceased some time ago, but TIARA and PURSUIT have been great brands in power boats, with PURSUIT moving into outboard engine power or sterndrive power, and TIARA using inboard power for larger yachts.
More details about the purchase are given in a statement from MALIBU:
https://images.saymedia-content.com/.image/cs_srgb/MTU3OTA4NDM0NzQ0NzgwNTEx/malibu-boats-signs-definitive-agreement-to-acquire-the-assets-of-pursuit-boats-from-s2-yachts.pdf
Larger outboard-engine powered offshore boats have become a very competitive field, as we know from Boston Whaler's expansion into larger boats, more than 32-feet in length and often powered by triple-engine outboard configurations or even quad-outboard engines, and with price tags of more than $500,000 to $1,000,000.
Malibu will have to establish that under their ownership the PURSUIT brand will be maintained at its high-tier production quality level, a challenge facing any new owner who buys a premium product brand.