2019 170 MONTAUK Retail Prices

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jimh
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2019 170 MONTAUK Retail Prices

Postby jimh » Thu Mar 14, 2019 2:25 pm

At a boat show (in Fort Wayne, Indiana) an authorized Boston Whaler dealer was showing a 2019 170 MONTAUK for sale as follows;
  • Base MSRP $32,063
  • Factory Options
    • Mercury 115 FOURSTROKE CommandThrust $1,044
    • Classic DESERT TAN gel coat hul sides $1,059
    • Aft bench seat $2,720
    • Aft bench seat cover $357
    • Bow cushion $730
    • Combination console and leaning post cover $492
    • Fishing package $942
    • Galvanized trailer $0
    • Livewell $1,128
    • Low profile stern rail $0
    • Black graphics $0
    • Black canvas $0
    • Suntop with boot $1,287
  • Dealer options
    • Dealer preparation and rigging $1,000
TOTAL $42,822


IMG_1313.JPG
Fig. 1. 2019 Boston Whaler 170 MONTAUK at boat show. Photo credit David H.
IMG_1313.JPG (109.88 KiB) Viewed 7050 times

dtmackey
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Re: 2019 170 MONTAUK Retail Prices

Postby dtmackey » Thu Mar 14, 2019 8:48 pm

With prices like that it only lifts the prices of the used Whaler market as well.

I really question the additional price of the classic Whaler gelcoat color since it doesn't cost them any more $$. When we had our Nordic Tug built, we specified a specific green they never used and it did not add any cost.

D-

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Phil T
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Re: 2019 170 MONTAUK Retail Prices

Postby Phil T » Fri Mar 15, 2019 8:24 am

Some option prices are understandable, $1287 for a bimini is understandable given a Mills Canvas bimini runs $1200.

Boston Whaler could substitute striping and decal colors and a railing for no cost. Spraying two sides with a different gel coat costs more than $1,000. That is fool's charge (you are a fool to select it). Maybe If the entire hull.

Dealer prep of $1,000 is funny. Removing the boat from the tractor trailer with a forklift, removing the shrink wrap? Rigging? Oh stop, that is too much.

Don't forget to add in the transportation charge and sales taxes.
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Re: 2019 170 MONTAUK Retail Prices

Postby jimh » Fri Mar 15, 2019 9:13 am

The same dealer had another 2019 170 MONTAUK, with these options and prices:

  • Base MSRP $32,063
  • Factory Options
    • Mercury 90 FOURSTROKE CommandThrust $0
    • Light blue gel coat hull sides $1,059
    • Aft bench seat $2,720
    • Aft bench seat cover $357
    • Bow cushion $730
    • Combination console and leaning post cover $492
    • Fishing package $942
    • Galvanized trailer $0
    • Low profile stern rail $0
    • White graphics $0
    • Blue canvas $0
    • Suntop with boot $1,287
    • Tow Arch $710
    • White rub rail with stainless steel insert $471
  • Dealer options
    • Dealer preparation and rigging $1,000
TOTAL $41,831

2019_170MONTAUK_Blue.jpg
Fig. 2. 2019 Boston Whaler 170 MONTAUK with blue hull sides, blue canvas. Photo credit David H.
2019_170MONTAUK_Blue.jpg (54.11 KiB) Viewed 6990 times

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Re: 2019 170 MONTAUK Retail Prices

Postby jimh » Fri Mar 15, 2019 9:18 am

Since the dealer had two 170 MONTAUK boats on display, I would suspect he ordered them on speculation, not for a specific customer. The dealer must expect these boats will be sold in the next few months.

The prices do seem somewhat more than I would have expected. However, if you figure that a decent new vehicle that could tow these trailerable boats on the highway will probably cost $45,000, then I guess the price of the boats is not out of line.

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Re: 2019 170 MONTAUK Retail Prices

Postby Hoosier » Fri Mar 15, 2019 9:52 am

Those pictures were taken at the 2019 Fort Wayne Boat Show (and Sale). The dealer is a old time small dealer on Lake Wawasee in Northern Indiana. Their booth was in the lower floor and had a lot of pillars in the way of picture views of the other couple of boats on display, all equally expensive.
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Phil T
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Re: 2019 170 MONTAUK Retail Prices

Postby Phil T » Fri Mar 15, 2019 10:36 am

Note the option prices listed above are the MSRP taken from the Whaler site, under Build your Whaler.

https://www.bostonwhaler.com/build-your-whaler/

Aside: Jim - Please don't bring up new vehicle pricing. Pickup trucks are ridiculous.
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Re: 2019 170 MONTAUK Retail Prices

Postby Jefecinco » Fri Mar 15, 2019 11:03 am

The "Dealer Prep" charge of $1000 is equal to eight and a half hours at our local dealer's labor rate. I don't know how "ready-for-use" the Montauks are when they arrive at the dealer. I assume the bimini top must be installed, the batteries charged and connected, the boat and trailer washed, trailer tie-downs added, cushions unpacked and installed, tire pressure checked and adjusted, and the engine inspected for oil level and tilt-trim operation. This is just guessing on my part, but there are certainly some fair number of man hours involved. Large dealerships probably have a couple of unskilled yard hands for cleaning jobs, etc, and make a good profit on the "dealer prep". A small dealer may have a well compensated one person service department and no yard hands and make very little if any profit on the work.
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Re: 2019 170 MONTAUK Retail Prices

Postby jimh » Fri Mar 15, 2019 2:34 pm

Re the added charge for a different hull color:

While waiting to board a flight to Detroit from Atlanta last week, I happened to strike up a conversation with a fellow passenger, also heading to Detroit, and involved in selling products to automobile manufacturers. His firm was in the automobile painting equipment business. We were discussing why certain colors of paint were sold at a premium charge, often $400 more than the standard colors. He explained that when a non-standard color is to be used, the spraying equipment has to be cleaned and cleared of the previous color, the new paint color loaded, then the car can be painted. When the paint booth goes back to the standard color, they have clear out the special color, reload, prime the lines, etc. This added cost is passed on for customers choosing the non-standard paint, along with the cost of usually more expensive paint.

In the case of a Boston Whaler boat hull getting two colors applied, the mold has to be masked off so that the hull accent color is applied only to a portion of the mold. Then I assume that resin has to dry enough so that the tape can be pulled off and the main hull color applied. This increases time and labor to mold the hull, so it is reasonable to pay more for the accent.

If the hull is to have a uniform color, then the only added expense would be the clearing of the resin lines and spray guns, loading the new resin, and then repeating that process to get back to the normal color. I don't know how long gel coat resin remains sprayable after it has been catalyzed, so perhaps there is a lot more work to change colors than to keep shooting the same color over and over.

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Re: 2019 170 MONTAUK Retail Prices

Postby jimh » Fri Mar 15, 2019 2:37 pm

Hoosier wrote:... booth was in the lower floor...


I guess these days $42,000 boats are not expensive enough to get on the main floor of a boat show--which tells you something right there.

Dave--was there any mention of a "boat show discount" price? It looks like the listed prices are all the MSRP prices. Any room for bargaining with this dealer?

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Re: 2019 170 MONTAUK Retail Prices

Postby Tacky79 » Fri Mar 15, 2019 4:37 pm

You should be able to get a 190 Montauk with a 150 HP engine near that price [$42,000], I'd think. Especially with boat show pricing.
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Re: 2019 170 MONTAUK Retail Prices

Postby jimh » Fri Mar 15, 2019 6:28 pm

If you could buy a 190 MONTAUK for the same price as a 170 MONTAUK, I would expect that sales of 190 MONTAUK boats would increase and sales of 170 MONTAUK boats would decrease.

Can we have an example of a 2019 190 MONTAUK that is selling at $42,000?

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Re: 2019 170 MONTAUK Retail Prices

Postby Tacky79 » Fri Mar 15, 2019 7:22 pm

I did say "near" that price. I can tell you that I paid near that price for a new Montauk only two years ago, so there's one data point. Now, that is two years ago, but still, pricing hasn't gone up that much in two years, has it?

Boat show pricing, from what I'm told, typically allows for a big discount.
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Hoosier
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Re: 2019 170 MONTAUK Retail Prices

Postby Hoosier » Fri Mar 15, 2019 10:45 pm

In the Northern Indiana market pontoons dominate, and they were almost all that was on the upper showroom. I would add that Northern Indiana is loaded with boat manufacturers; Brunswick's main plant for their multiple lines of pontoons is in Fort Wayne.
Last edited by Hoosier on Sun Mar 17, 2019 10:27 pm, edited 1 time in total.
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Re: 2019 170 MONTAUK Retail Prices

Postby Jefecinco » Sat Mar 16, 2019 10:01 am

Boat show pricing discounts are highly suspect. It is often possible to get better pricing at a dealer. However, I believe someone who dislikes negotiating can do as well as if not better at show prices which are usually discounted . Depending on the definition of "big discount" Tacky's comment is correct.

Ten years ago we bought our 190 Montauk equipped similarly to Tackys for just over 30% off MSRP. It was a "left over" 2008 model. I believe that was a BIG discount. Using the internet we searched the inventories of every Boston Whaler dealer we could find within several hundred miles to find a 190 Montauk equipped exactly the way we wanted. If we think back boat sales at the time were in the doldrums.

If you are shopping at boat shows rather than just looking and you see a Boston Whaler you want for 30% off MSRP I suggest you make a deposit before leaving the show.

The local show begins Friday the 29 and Jane and I will be there courtesy of our local MarineMax dealer. I think I'm in love with a 150 Montauk. Unfortunately the Build a Whaler site no longer provides a package price (boat with options) although option prices are available.
Butch

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Re: 2019 170 MONTAUK Retail Prices

Postby jimh » Sat Mar 16, 2019 12:28 pm

Jefecinco wrote:...the Build a Whaler site no longer provides a package price (boat with options) although option prices are available.


The lack of MSRP prices on the Boston Whaler site was a reason I was interested in these two boats. If you don't know the starting price point--the MSRP--to judge a "discounted" or "boat show" price is more difficult.

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Phil T
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Re: 2019 170 MONTAUK Retail Prices

Postby Phil T » Sat Mar 16, 2019 1:09 pm

The Whaler build it feature does show MSRP for the boat and the individual options. Montauk 170 without options is $33, 658
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SLR
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Re: How to contact Boston Whaler by Email

Postby SLR » Sat Mar 16, 2019 3:59 pm

I have a deposit on a Montauk 170 right now. In going over my sales order I noticed there was no bow cushion listed and this is important to my wife. On the build [unclear, perhaps means as shown above in the first post the bow cushion] is listed as a $729 option. I asked [my dealer] to throw it in the deal and [my dealer] refused. I told them I would split the cost and they said no. Finally I said I would be willing to pay their cost to Boston Whaler thinking it would be less than the $729 on the Whaler site.

The dealer came back with $1,145 dollars cost to them from Boston Whaler plus $100 to install the snaps on the hatch covers. I told them that was absolute BS. [The dealer] showed me the quote and told me that is the way Whaler [sells the cushion to the dealer as a part]. Said they are embarrassed, but there is nothing they can do. They said they had two [potential buyers] walk this week over the same problem with adding seats to a 150 SPORT.

I'm trying to find out where I can send an email to Boston to voice my opinion and get verification that this is how they do business. I haven't had any luck getting an email address off their site yet.

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Re: 2019 170 MONTAUK Retail Prices

Postby Phil T » Sat Mar 16, 2019 4:11 pm

SLR: Just so you are aware: from the Boston Whaler website:

* Dealer alone sets the final purchase price. All prices reflect suggested retail price in US dollars including freight and apply to the US only. International freight is not included. International customers must contact their local dealer to obtain accurate pricing and tariff charges. Pricing does not include dealer preparation fees, taxes or registration fees. Dealer installed options may require additional freight and installation charges.

Some configurations, options, accessories, and/or colors may not be shown. Some images may depict optional equipment. Options and features are subject to change without notice. Confirm availability of all accessories, options and equipment with an authorized Boston Whaler dealer prior to purchase.


Boston Whaler has a reputation for being very strict on pricing and discounts. Any reductions tend to come on the dealer side and not on the factory side. Some dealers will offer discounts by throwing in life vests, an anchor, minor accessories.

The end of floor financing ( when dealers used to carry several of each model) has reduced the need to move inventory. Now all purchases are factory orders.
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Re: 2019 170 MONTAUK Retail Prices

Postby SLR » Sat Mar 16, 2019 5:35 pm

PHIL--[The boat in question for this particular instance] is a leftover that's fully loaded except for the bow cushion. Boston Whaler is charging the dealer [$1,145] for an item that they list for [$729] if you include it in your build.

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Re: 2019 170 MONTAUK Retail Prices

Postby jimh » Sat Mar 16, 2019 5:47 pm

The price for a component, like a bow cushion, could be higher when purchased separately as a part purchase instead of when purchased as part of a boat package. As a part purchase, the component has to be boxed and shipped. Packaging and shipping a large part like a bow cushion could add additional cost. However, it couldn't add $400 to the cost. Perhaps when the bow cushion is ordered with a boat there is some other component that is deleted from the build.

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Re: 2019 170 MONTAUK Retail Prices

Postby Jadoca » Sun Mar 17, 2019 4:31 am

[Changed topic from the retail price of Boston Whaler boats to where on the web you could buy bean bag cushions; please start a new thread to discuss bean bag cushion vendors. Thanks--jimh]

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Re: 2019 170 MONTAUK Retail Prices

Postby jimh » Sun Mar 17, 2019 9:46 am

Phil T wrote:The Whaler build it feature does show MSRP for the boat and the individual options.

I guess I must have been looking at larger boats on WHALER.COM, which, as I recall, were not shown with prices, but directed customers to inquire with a dealer. Perhaps the website has been changed back to showing MSRP prices. I now see my dream boat, 345 CONQUEST, is listed with a base price of $549,641.

According to some calculations, you should only spend 10-percent of your wealth on your yacht, so to get a 345 CONQUEST I should have about $6,000,000 laying around. Also, the operating cost of a yacht is presumed to be about 10-percent of its cost, which means I would have to plan on about $55,000-per-year to maintain the 345 CONQUEST.

I have seen a few early model 345 CONQUEST boats on the used market for just $250,000--a bargain.

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Re: 2019 170 MONTAUK Retail Prices

Postby jimh » Sun Mar 17, 2019 9:57 am

From what I can see on WHALER.COM today, the base price of a 190 and 170 MONTAUK are:

190 MONTAUK = $47,497
170 MONTAUK = $33,685

There is a $13,813 difference in base price. I would be very surprised if a 190 MONTAUK and 170 MONTAUK could be bought for "near" the same price. As a percentage of the 170 base price, the 190 base price is an increase of 41-percent. For a 190 and 170 to sell for the same price, the 190 price would have to be reduced 29-percent, while the 170 price would have to remain at MSRP. I would not expect that demand for the 190 would be so low that dealers were forced to offer 29-percent discounts, nor that demand for the 170 would be so high it could be sold at full MRSP.

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Re: 2019 170 MONTAUK Retail Prices

Postby Tacky79 » Sun Mar 17, 2019 10:19 am

My 2017 190 Montauk base price was $36,281 per my paperwork.

If the 2019 190 Montauk base price is now $47,497, that's an increase of 31% over two years.

So, if those numbers are accurate, Boston Whaler has had some stratospheric price increases. I haven't kept up on pricing since buying our boat, so my comment about the ability to buy a 190 Montauk for near $42,000 was based on what I paid. My apologies. Boat pricing and car pricing apparently don't follow the same trajectory.

I know there have been a few improvements to the 170 and 190 Montauks, but if I were buying today, the pricing would push me to used or a 170 Montauk, and that's too bad.

For the record, I was able to purchase my boat for 10% off the MSRP. It was not a custom ordered boat, it was on the showroom floor.
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Re: 2019 170 MONTAUK Retail Prices

Postby Jefecinco » Sun Mar 17, 2019 10:58 am

I tried the build a Whaler site again and it worked perfectly. A 150 Montauk equipped with everything I would want less a VHF radio is $31,800 and change. Not too bad since we paid about $300 more for our 190 Montauk ten years ago.
Butch

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Re: 2019 170 MONTAUK Retail Prices

Postby Tacky79 » Sun Mar 17, 2019 11:37 am

If I rebuild a 2019 190 Montauk with the same options I have on our 2017 190 Montauk, the 2019 is about $10,000 more expensive.

($56,200 vs $46,300)

That's a 21% increase in 2 years.

If someone were able to negotiate a discount, it'd take a 25% discount to get (the new version of my 190 Montauk) down to about $42,000. Per what I've read, that's possible, but probably only for a hold over (last year's model).
2017 Boston Whaler Montauk 190 w/ 150 Merc/Fish Pkg/Bowrail delete/aft seating
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Re: 2019 170 MONTAUK Retail Prices

Postby jimh » Sun Mar 17, 2019 12:52 pm

As for the 170 MONTAUK, I have to mention its original price when introduced in 2002: $17,655. That was a VERY affordable price just 17-years ago, compared to $42,000 today.

Compare at:

http://continuouswave.com/whaler/reference/170Montauk/

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Re: 2019 170 MONTAUK Retail Prices

Postby Masbama » Sun Mar 17, 2019 4:52 pm

If I ordered a 170 Montauk today with the options I would want the price would come to $35,799. If I could swing a 10% discount the price would come to $32,202.
Pretty affordable in the modern world of boating I suppose.

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Re: 2019 170 MONTAUK Retail Prices

Postby SLR » Sun Mar 17, 2019 5:23 pm

There is a big difference between the 2017 and [earlier] Montauk and the 2018 and newer Montauk. Dry weight is 1700-lbs, length is 17'4", beam is 7'3", option for 115-HP, 25-gallon built-in fuel tank, live well is now under the pilot seat which opens the entire back of the boat, a fish box just behind the anchor locker and a re-designed hull which is deeper and rides much better.

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Re: 2019 170 MONTAUK Retail Prices

Postby jimh » Mon Mar 18, 2019 9:09 am

SLR wrote:There is a big difference between the 2017 and [earlier] Montauk and the 2018 and newer Montauk...

The price difference is big, too. $33,685 is an increase from $17,655 of $16,030. That is an increase in price of 91-percent. The price of a 17-foot MONTAUK has just about doubled in 17 years.

According to an "inflation calculator" at the government Bureau of Labor Statistics, the "buying power" of $17,655 in 2002 is now in February 2019 worth $25,199. So we could adjust the 2002 170 MONTAUK price to be $25,199. But we are still well below the $33,685 price for today's 170 MONTAUK by $8,486.

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Re: 2019 170 MONTAUK Retail Prices

Postby cebulap » Mon Mar 18, 2019 1:05 pm

I ordered a 170 in mid February, did a lot of research and found that the dealers margin on the Montauk's is very low, so there is not much room for them to work off of the MSRP number. Most boat brands work of a constant MSRP to dealer cost but what I found was Whalers is variable depending on model. My dealer was able to get me the Miami show discount of 1,000 but that was about it. You could have also gotten that discount on any in stock Montauk through the end of February also.

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Re: 2019 170 MONTAUK Retail Prices

Postby Mattwarner » Mon Mar 18, 2019 1:25 pm

If it makes you feel better the BASE PRICE in the UK is $55,174 plus all the extras!

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Re: 2019 170 MONTAUK Retail Prices

Postby GoldenDaze » Mon Mar 18, 2019 2:22 pm

We all think that the prices of new boats are outrageous. Well, Jim's link to the inflation tool prompted me to look at the cost of my 2003 160 Dauntless vs. a new 2019 170 Dauntless. The boats aren't exactly comparable but they are pretty close.

In 2003, I paid $22,925 for my boat with a 115 4-stroke, sun top, and an upgraded trailer with brakes. Hydraulic steering was, if I recall correctly, an $800 option, so let's make it $23,725 for comparison. A new 170 Dauntless configured the same way (with hydraulic steering standard) is listed on the build-your-Whaler website at $40,599. Wow, what a huge price increase, or so it seems at first. But according to the Bureau of Labor Statistics website, $23,725 in May of 2003 is worth $41,589 today. So the price of what is arguably a slightly nicer boat went down by 2.4% in real dollars over the past 16 years, making the new 170 Dauntless a real bargain!

That settles it, with boats selling at such bargain prices I should definitely go get that new 230 Outrage. :-)

-Bob
2003 160 Dauntless Golden Daze

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Re: 2019 170 MONTAUK Retail Prices

Postby GoldenDaze » Mon Mar 18, 2019 4:34 pm

Well, I guess it's nice to catch one's own mistakes before somebody else does. :-/ My post above would be accurate if I bought my boat in 1993. But since it was 2003 (duh!), that $23,725 is equivalent to only $32,682 in 2019 dollars. So that new 170 Dauntless is actually 24% more expensive in real dollars.

So much for justifying the new Outrage... but I can still want one.

-Bob
2003 160 Dauntless Golden Daze

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Re: 2019 170 MONTAUK Retail Prices

Postby jimh » Tue Mar 19, 2019 8:36 am

Bob--there is an old saying about statistical data: "There are lies, damn lies, and then there are statistics."

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Re: 2019 170 MONTAUK Retail Prices

Postby EricH » Fri Mar 22, 2019 7:05 am

I ordered the 2019 170 Montauk in October of 2018. The negotiated price on these boats is hard to do as they sell quickly, demand is high. If you don't buy someone right behind you will. When we toured the plant we were told that with the new design they can't keep up with the demand. They also had to put a restriction on employee purchases of the new models as it was delaying delivery to customers.

If you are looking to purchase based on the ability to discount you will need to look elsewhere. We received a decent discount, however, the timing and the fact I am a salesperson helped. I probably could have obtained a few extras but it would have delayed delivery of the boat.