Cf.: https://www.bloomberg.com/news/articles/2019-11-27/ski-doo-maker-brp-unstoppable-as-value-eclipses-bombardier
I find this interesting, because for a long time there has been dock talk about how Evinrude (a BRP brand) would never be able to survive and that BRP was doomed. Here are some great attempts at fear, uncertainty, and doubt (FUD) from the FUD-meisters:
From a thread back in 2004 discussing some business related announcements from BRP:
...I don't like the smell of this at all. Am I correct in suspecting financial problems?...Maybe they need to raise some more capital by selling off work they previously did themselves?...Are they doing any 4-stroke development at all?
Or from another thread in 2006:
From what I see I give Evinrude & Johnson a year at the most before they go [vulgar expression for death in abbreviation form]. If they don't I will...be surprised....I would like to see Johnson and Evinrude survive but they have a long slippery slope to climb to become profitable.
With engine blocks, gear cases, and electronics being divested and furnished by others, it puts BRP just a little closer to being a "boxmaker."
I hate to break this to you guys, but Bombardier dumped the E-tec/Evinrude line two years ago.
And the FUD kept going. In 2012 we got this warning:
Since big Bombardier unloaded BRP, Bain Capital has now been stuck with BRP/Evinrude for 10 years, and can't get rid of it.
Today BRP and Evinrude are still in business, and they are a publicly traded company with a rising market value.