190 Outrage Production Status

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roundle1979
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190 Outrage Production Status

Postby roundle1979 » Mon Feb 01, 2021 8:46 am

Boston Whaler just refreshed their website. I cannot find the 190 Outrage listed at https://www.bostonwhaler.com/

[Has the 190 OUTRAGE been discontinued for 2021?]
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Phil T
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Re: 190 Outrage Production Status

Postby Phil T » Mon Feb 01, 2021 9:34 am

Yes, [production of the 190 OUTRAGE has been discontinued in 2021]. [The 190 OUTRAGE] had a long and successful run. Additionally the Dauntless 170, 180 and 210 are no longer produced.

Boston Whaler introduced many new models this year including the 230 DAUNTLESS and 250 DAUNTLESS.
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Masbama
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Re: 190 Outrage Production Status

Postby Masbama » Mon Feb 01, 2021 8:16 pm

That [production of all those models has been discontinued] is interesting.

I thought Boston Whaler would’ve kept the Dauntless 180 or the Outrage 190 to have an offering in the 18- to 20-foot size range other than the 190 Montauk. I guess the demand just was not enough for those models.

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Re: 190 Outrage Production Status

Postby Mambo Minnow » Tue Feb 02, 2021 7:50 am

The 190 NANTUCKET also called the 190 OUTRAGE was a modern classic. Those boats sure to be a popular collector's model in the future.

jimh
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Re: 190 Outrage Production Status

Postby jimh » Tue Feb 02, 2021 11:18 am

I don't have any real insight [or insider information] on what factors are used by Boston Whaler when making a decision about what particular models have reached end-of-production in their lifespans. But I have some speculations that I will share.

Based on the continuing expansion of boat manufacturing plant floor space at Boston Whaler, I infer that some consideration has been given to allocating production slots to boats that have the greatest demand and also produce the greatest profit.

In the past ten years there has been a clear trend at Boston Whaler to introduce--with great success--boats with larger and larger hulls and correspondingly larger and prices. The idea of a Boston Whaler boat with an MSRP of more than$1-million was really unthinkable back in 2007. Even $400,000 boats were really not anticipated in 2007.

There is also the possibility that a particular model that has been available for many years may have saturated the market for that product, and sales have begun to decline in volume. Note that sales in terms of Boston Whaler factory sales are to dealers. It may be that dealers have too many unsold 190 OUTRAGE boats on their showroom floor and have placed no new orders.

Another influence in ending production of a particular model is to replace the old model with an updated model. The updated model may use a newly available outboard engine, and the design of the new boat may be done with a specific new engine model in mind. I think this is a very likely situation with Boston Whaler because its parent company is Brunswick. Brunswick has introduced a number of new engines in the past five years. And, perhaps Brunswick has another new engine product in the works.

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Re: 190 Outrage Production Status

Postby jimh » Tue Feb 02, 2021 11:21 am

Masbama wrote:I thought Boston Whaler would’ve kept the Dauntless 180 or the Outrage 190 to have an offering in the 18- to 20-foot size range other than the 190 Montauk.


I suspect that the 190 MONTAUK cost less than the 190 OUTRAGE and the 180 DAUNTLESS. The three models were competing for buyers in that size range, and perhaps the 190 MONTAUK was the market leader--or the profit leader.

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Re: 190 Outrage Production Status

Postby jimh » Wed Feb 03, 2021 10:28 am

Phil T wrote:[The 190 OUTRAGE] had a long and successful run.


I don't have good data on the production epoch of the 190 OUTRAGE.

What was the first year the 190 OUTRAGE was in production?

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Phil T
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Re: 190 Outrage Production Status

Postby Phil T » Wed Feb 03, 2021 10:43 am

The 190 Outrage started production as the 190 Nantucket for the 2003 model year. It was renamed the 190 Outrage for 2006.
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Re: 190 Outrage Production Status

Postby jimh » Wed Feb 03, 2021 10:58 am

Phil T wrote:The 190 Outrage started production as the 190 Nantucket for the 2003 model year. It was renamed the 190 Outrage for 2006.

Thanks for the data on production epoch. To 2020 from 2003 is a span of 18-years. That is quite a long production run without any changes.

For a comparison, the 170 MONTAUK appeared in 2002 and was in production to 2017, a span of 16 years. A revamped model 170 MONTAUK was introduced in 2018.

I am surprised the 190 OUTRAGE had a longer run than the 2002 170 MONTAUK.

I now have another speculation about end of production for the 190 MONTAUK:

Making a hull mold for a Boston Whaler Unibold hull is a very expensive process due to several factors:
  • molds must be very strong and heavily reinforced to contain the pressure of the expanding foam injected into the space between hull and liner;
  • molds must be of the highest quality to maintain the fine details of the hull, liner, and deck surfaces associated with Boston Whaler boats
  • molds are usually made from a plug, and if the plug is not in pristine condition, a new plug may first have to be made to make a new mold.

Investing in a new hull mold may have represented too great a cost compared to the amount of revenue Boston Whaler may have projected as future sales of that model. Also, plugs and molds are made by a specialized group of elite craftsman, who may have already had a backlog of work on molds for other models, possibly new models.

Perhaps Boston Whaler decided that before investing in a new mold for the 190 OUTRAGE they would give the model a revamped design, bringing it up to date and more in line with other recent designs, rather than just remake the old tooling for the 2003 model.