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Author Topic:   Brunswick combines Sea Ray Group and US Marine into new Brunswick Boat Group
CDN posted 12-07-2000 05:14 PM ET (US)   Profile for CDN   Send Email to CDN  
It has finally happened: Boston Whaler is now part of the same boat group as Bayliner! See:

jimh posted 12-08-2000 01:00 AM ET (US)     Profile for jimh  Send Email to jimh     
Thanks for bringing this to my attention, but it is not necessary to go elsewhere to get the story, which is really five weeks old:

Brunswick to Form Boat Group; McCoy Named Group President

PR Newswire, Tuesday, October 31, 2000 at 12:39


Brunswick to Form Boat Group; McCoy Named Group President

LAKE FOREST, Ill., Oct. 31 /PRNewswire/ -- Brunswick Corporation (NYSE:BC) announced today the formation of the Brunswick Boat Group consisting of its Sea Ray Group and US Marine Division.

"This action streamlines the chain of command and better leverages our core competencies in the vital marine marketplace," Brunswick Chairman and Chief Executive Officer George W. Buckley said. "While continuing to capitalize on the strength of our unique brands and market leadership, we will maximize our operational and technical expertise in manufacturing and drive for lower costs."

Brunswick markets and manufactures Sea Ray, Bayliner and Maxum pleasure boats; Baja high-performance boats; and Boston Whaler and Trophy offshore fishing boats. The Boat Group had nearly $1.5 billion in sales in 1999.

McCoy to head up Boat Group

Dustan E. McCoy, 51, has been named president of the Brunswick Boat Group. He most recently served as vice president and general counsel for Brunswick, and will continue to report to Buckley. William J. Barrington, president of the Sea Ray Group, and John D. Russell, president of the US Marine Division, will continue in their current positions, reporting to McCoy.

"Since joining the company in 1999, Dusty has been a key member of the Brunswick executive team," Buckley said. "He brings
keen insights as well as a wealth of knowledge and operational experience to his new assignment."

McCoy joined Brunswick after six years with Witco Corporation in Greenwich, Conn., where he served as executive vice president with operational responsibility for a variety of global businesses and functions. He previously spent 15 years with Ashland, Inc.

"We make the finest boats in the world serving a variety of boaters with our Sea Ray, Bayliner, Maxum, Baja, Boston Whaler and Trophy brands," McCoy said. "We remain committed to maintaining the strength and independence of our individual brands while we seek to capture the synergies present. Our goal is to do everything necessary to ensure the experience of owning and using one of our boats is among the greatest pleasures in life."

Headquartered in Lake Forest, Ill., Brunswick Corporation is a marketer and manufacturer of leading consumer brands including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; Sea Ray, Bayliner and Maxum pleasure boats; Baja high-performance boats; Boston Whaler and Trophy offshore fishing boats; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; and Brunswick billiards tables.

SOURCE Brunswick Corporation

-0- 10/31/2000

/CONTACT: Kathryn Chieger, Vice President, Corporate and Investor Relations, 847-735-4612, or Dan Kubera, Director, Public
and Financial Relations, 847-735-4617, both of Brunswick Corporation/

/Company News On-Call: 117072.html or fax, 800-758-5804, ext. 117072/

/Web site: /

Companies or Securities discussed in this article:
Brunswick Cp

lhg posted 12-08-2000 02:02 PM ET (US)     Profile for lhg    
"...most recently served as Vice President and General Counsel of Brunswick...." So now we have a lawyer running Boston Whaler?! Haven't we seen enough of these guys lately?
Could it get any worse?
whalernut posted 12-08-2000 04:03 PM ET (US)     Profile for whalernut  Send Email to whalernut     
Larry, it could get worse, that same Lawyer driving a Euro-Styled Boston Whaler past me while I`m fishing in a Classic Whaler in Lake Erie-Ugh! Regards-Jack Graner.

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