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  No more Commercial Whaler Division?

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Author Topic:   No more Commercial Whaler Division?
FISHNFF posted 12-20-2000 02:20 PM ET (US)   Profile for FISHNFF   Send Email to FISHNFF  
I just got my Merc 90 4 stroke mounted yesterday at the Whaler dealer and was sadly told the Commercial division is currently shut down and may not reopen. No new orders are taken and they are just finishing the orders they have. Whaler stated that new Recreational Whaler sales are way up, and they make more money on retail Whalers as opposed to Commercial ones. They plan to put full resources into the Recreational boats. I understand the final decision will come in January. I hope they reconsider.
Brian K.
Tsunami 17
17 Alert w/custom console and Merc 90 Stroke
whalernut posted 12-20-2000 08:21 PM ET (US)     Profile for whalernut  Send Email to whalernut     
Tsunami 17, it is very sad the dicisions Boston Whaler has made the past few years. I can`t say I`m a fan of the newer Whalers, but am deffinately a fan of the Commercial division Whalers and if I had the money the model you have would be very attractive for me, you`re very fortunate to own a strong boat like that. Boston Whaler sais Commercial orders are up, but are closing orders off and may not take orders again, and to say because they make more money on Recreational orders and thats their resoning for closing off Commercial orders. That is a rediculous reson and a diservice to their customers. I thought the Commercial division was separate from their Commercial division, so how does that effect anything? Thank God I have a 73` Whaler,none of those Brunswick headaches, again those alerts are great looking vessels, enjoy. Regards-Jack Graner.
dgp posted 12-20-2000 09:53 PM ET (US)     Profile for dgp  Send Email to dgp     
My dealer doesn't know anything about CPD shutting down. In the last few months CPD has been hiring. Recreational Div. is doing so well that the 18' boats are being made at the Baja factory. Don
hauptjm posted 12-21-2000 10:28 AM ET (US)     Profile for hauptjm    
This is actually from another thread that has run in the Marketplace Section. I believe it applies here as well:

Well it seems the rumors are stirring. Check out the thread in the General Section of the Forum. I'm not sure I would assume this to be accurate, but I would not be surprised either. Brunswick's not stupid though. They're a well run corporate structure operating in a difficult environment, economically. They would sell off this division before just shutting it down. After all , it is a money making operation. Besides, the government market, which makes up a large part of their revenues, is easy dollars. Remember the days of $700.00 hammers at the Pentagon. Believe me those days are still here.

Ed Stone posted 12-24-2000 09:20 PM ET (US)     Profile for Ed Stone  Send Email to Ed Stone     
Hey dgp,
Tell me it it's not so!They couldn't be
Manufacturing a Whaler at the Baja plant!
I did hear they were going to come out with
a entry level offshore boat.
Ed Stone
lhg posted 01-08-2001 01:03 AM ET (US)     Profile for lhg    
Here's what I have heard on the subject, from a very reliable source. The 18 Dauntless is indeed now being made in the Baja (go fast) boat factory, I think some where in
TN. Baja is also a Brunswick company.

Fishnff's original post appears to be correct. The Division is indeed shut down, people let go, and no orders can be placed.
Sometime in Feb or March they are going to make a decision whether to keep it running.
This sounds similiar to the OMC concept, and I'll bet the CPD won't re-appear. Why put it out of business for 4 months otherwise? Maybe it's not a big money maker, as we know the boats cost MUCH more to build then the current stuff. But then why does the new catalog make such a big deal out all the CPD Whalers being used in military and police work etc? Could this just be an easy way to get rid of all the older designs, and re-open with just the new designs. Who knows? It could be that the Sea Ray people now feel they've created their own Whaler image, and no longer need the original image to succeed. This situation very nicely eliminates the problem of old Whalers competing with new Whalers.

If nothing else, our Classic Whalers just became more valuable.

Dan posted 01-08-2001 04:46 PM ET (US)     Profile for Dan  Send Email to Dan     
I spoke to a honcho from Boston Whaler today at the NYC boatshow. He told me that Boston Whaler will still be making commercial boats and that the commercial divisions of BW, Sea-Ray and other Brunswick names are being consolidated for efficiency. He went on to say that some models are faster, some have inflatable parts, etc and that way it's one-stop-shopping for the commercial buyer. He also said that the Edgewater factory is opperating at full capacity. I believe he said that the commercial boats will be built at another location. Hope this info helps.

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