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ContinuousWave: The Whaler GAM or General Area
|Author||Topic: poll #7|
posted 02-07-2001 09:19 AM ET (US)
A thought on poll #7. Is this a "trick" question? I ask because it firmly refers to buying a NEW boat. The folks on this site surely love their Whalers, but they are by and large "classic" Whalers. As you page through the threads you find that the references to current Whaler designs, current Whaler dealers and current Whaler ownership aren't that positive. So from that perspective what would a neophyte prospective buyer think about a "new" Whaler?
posted 02-08-2001 02:34 PM ET (US)
Don't think it is or was intended to be a trick question at all!
Yes there are some negative post on the newer Whalers maybe a handful at best -- so what everyone has the right to their own opinion.
Question was phrased in the context "if your looking to buy a brand new Whaler" and I think for the most part this community of new, old or want to be Whaler owners offers a positive impression on the quality and durability of all Whalers --- this would in my mind convince me that purchasing a new Whaler is something that is a positive plus I would have a place to hang my hat so to speak. ---
Hey just like Bob Dougherty indicated in one interview in '78, Whaler is about innovation and are going through an evolution process all the time, one in essence can't remain static --- how very true and the proof of the pudding is here still stands Boston Whaler after 43 years innovating and evolving --- if you don't call that positive reinforcement don't know what you can in the purchase of a new Whaler.
posted 02-09-2001 11:24 AM ET (US)
I think the BW website lacks innovation, is dull and does not provide any reason for a visitor to return. It is what's commonly known in the Silicon Valley as brochureware; It's nothing more than a digital copy of the catalog, with reused photos, little or no detail and absolutely no interaction with the visitor. The site does nothing to connect prospective owners with current owners, and provides no direct access to employees of the company (I'd like to contact a person with questions, not "email@example.com"). Finally, the site does absolutely nothing for the current Boston Whaler boat owner. There is no parts list, history, model identification, on-line owner's manual or other means to keep BW owners connected with the company (and assumably become repeat customers). Interestingly enough, these are the types of things that are provided at this website, which is what keeps us all coming back. You would think the guys who have a profit at stake would catch on.....
By the way, if I were in the market for a new boat, I'd probably still buy a Whaler.
posted 02-09-2001 12:12 PM ET (US)
Andy no one, I think, was speaking of the BW corporate site and frankly you can go to most commercial sites compared to BW's site and get a lot worse (like Mercury where you have to open multi pages just to get to one product area)--- they expect the dealers to do the selling and so they should -- the site is like a brochure lots of pretty pictures and basic information --- plus it loads faster than most a real plus ---
On each model you can enlarge the thumbnail photos, also see all the specs and options! In my mind for a corporate site I think it is fine ---
For BW that's the only way to go -- supply the basic information, provide dealer locations and ask the prospect to go to the dealer for further information and a hands on feel-ly touchy thing with the boats on display --
Frankly BW doesn't have the internal staff that can be tied up answering hundreds of emails asking whatever question that's what a dealer organization is for --- they don't sell boats or boat packages direct to the consumer ---
As I stated this Forum and Whaler site is a very positive reinforcement to anyone looking or contemplating a purchase of a new Whaler --- as outlined above ---
posted 02-09-2001 12:43 PM ET (US)
The BW corporate site is only OK.
Navigation is awakward, and there are two
The old site was better.
I have no problem with an email to
The site needs:
posted 02-09-2001 06:53 PM ET (US)
I did not read the poll question thoroughly. I responded to the question "Would the Boston Whaler website influence my decision to buy a new Whaler?". Please regard my remarks above as a critique of the BW Corperate site, and not the Classic Whaler website. This website would have a very positive influence on my decision to buy another Whaler. Nevertheless, I think the BW site is quite weak for the reasons I mentioned in my post above. In terms of contacting actual people by e-mail, I respectfully disagree with Chuck. It works quite well here. We also have contact with specific employees at vendor's such as Mills Canvas and Dave's, so why not Whaler? At the very least, we should be able to direct an e-mail to a specific department (Design, parts, warranty, etc.) If Whaler truly wants to serve the customer, they must allow themselves to be led by the customer. This begins with communication. Jim H has a great understanding of this concept, and his Classic Whaler website relfects it.
posted 02-09-2001 08:02 PM ET (US)
The Whaler factory site is ho hum and could use a little more spark but I also agree that if you look at most corporate sites auto, marine, etc. they are a little conservative. As far as e-mail, they get so much it comes down to a man power issue and it is hard to have specific names for a large company. Anyway, my main comment is that I sent an idea to asist@whaler and got a canned reply back a few days later from bettyboop @searay.com image my surprise seeing searay.com. That is troubling !
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