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Author Topic:   Magazines read to fill the winter evenings
DCPeters posted 01-02-2002 08:00 PM ET (US)   Profile for DCPeters   Send Email to DCPeters  
I'm getting serious Boat Show Fever.

Was wondering what mags you folks read? Trailer boats, Wooden Boat, Boating, Power and Motor Yacht, others?

I really enjoy the Boat US pub Seaworthy.

dgp posted 01-02-2002 11:11 PM ET (US)     Profile for dgp  Send Email to dgp     
My two personal favorites are Playboy and National Geographic_because_they both have excellent color photographs of places I'll never get to go. ;-)
jimh posted 01-03-2002 01:17 AM ET (US)     Profile for jimh  Send Email to jimh     
Boating magazine these days seem to be built like this:

Display advertising--40% of pages
Classified advertising--20% of pages
Short form editorial content--20% of pages
Long form editorial content--20% of pages

Editorial content is coordinated with advertising content: buy several pages of display advertising, get editorial coverage for free.

My pet peeve: magazines are starting to look like web pages, and lousy web pages at that.

Even National Geographic is just horrible these days in terms of layout and design. Gilbert Grosvenor must be turning over in his grave. It looks like it was designed by some kids who just learned how to use Photoshop. You can't even read it, it is so bad.


bdb posted 01-03-2002 07:12 AM ET (US)     Profile for bdb  Send Email to bdb     

The general boating rags, er mags, have become marginally re-edited PR releases from the boating industry. "Lakeland Boating" does add pap from local chambers of commerce.

Harpoon, sounding cynical, Harry

gunnelgrabber posted 01-03-2002 08:45 AM ET (US)     Profile for gunnelgrabber  Send Email to gunnelgrabber     
and in addition to all the above ..they cost so much!...a frugal new year...lm
andygere posted 01-03-2002 11:15 AM ET (US)     Profile for andygere  Send Email to andygere     
I've been reading Wooden Boat for a while now. Even though the content is exclusively about boats made of wood (not glass and foam), the editorial content is excellent and of interest to anyone who is interested in boating, marine design and boat building. Unlike the typical boating glossies, the content has depth (often two or three part articles on lengthy projects) and there is a nice mix of historical and modern design and construction.
Dick posted 01-03-2002 12:01 PM ET (US)     Profile for Dick  Send Email to Dick     
I read the copies of Bass Master that I didn't read in the summer when fishing was the priority. The problem is that by the time I start fishing in the spring I will have forgotten all the tips.
LarrySherman posted 01-03-2002 01:25 PM ET (US)     Profile for LarrySherman  Send Email to LarrySherman     
I really like Woodenboat too. I also think Ocean Navigator and Prosessional Mariner are great mags.
Tsuriki BW posted 01-03-2002 01:27 PM ET (US)     Profile for Tsuriki BW  Send Email to Tsuriki BW     
I usually pick up the Fishing & Hunting News, or the "Liar's Gazette", as it is normally called. I also read Salmon Trout Steelhead mag. Got a sub to In Fisherman from my folks for my birthday.

Have found few boating mags that are interesting to me, including Trailer Boating Magazine. I get much more info here.


skookum point posted 01-03-2002 05:05 PM ET (US)     Profile for skookum point  Send Email to skookum point     
jimh is right on target.

WoodenBoat is the only one I subscribe to year after year after year. The others have no beef.

lhg posted 01-04-2002 06:37 PM ET (US)     Profile for lhg    
I don't bother with the boating mags anymore, for all the reasons stated, mostly being the thinly veiled advertising that I don't trust anyway. A quick glance through these at a newstand in the airport lets me quickly find what's of interest. Usually, I'm looking for travel destination articles.

For those in the southeast, I find "Florida Sportman" pretty good. Believe it or not, I find all the ads the most interesting, which show a whole range of boats, motors and boating gear suppliers and manufacturers.

bdb posted 01-05-2002 07:55 AM ET (US)     Profile for bdb  Send Email to bdb     
Ditto lhg on FL Sportsman. Always interesting, and a ton of "meat." They have a pretty good web site too.
jimh posted 01-05-2002 09:02 AM ET (US)     Profile for jimh  Send Email to jimh     
I don't know if this still applies, but for a long time there were postal regulations that controlled the content of material mailed as 2nd Class Periodicals.

Material sent in this category got a favorable postal rate. This was legislation/regulation designed to benefit the public by encouraging editorial content in magazines to always be in proportion to the advertising content.

The effect of this was that if your advertising grew, you had to have editorial content to keep pace with it. You can't mail a "magazine" that is 90% advertising content and get the preferred rate. You have to fill the magazine with editorial content to balance.

Conversely, you probably cannot afford to publish a magazine that in 90% editorial and only 10% advertising, unless your subscription prices are rather high in comparison to competitors.

So advertising and content are bound together through this goal to sustain the preferred postal rate.

Now imagine you are a publisher and your salesman comes into the office smiling with a big order in hand from Sea Ray. They want to buy a 16-page full-color bleed signature insert for the next six months. This is huge money. You don't tell him, "Sorry, we are over the allowed ad ratio in the magazine," but instead you just invent some new editorial content to balance the ad windfall.

If the new content just happens to be a closer look at new Sea Ray boat models, well that is all part of doing business and keeping the customers (the ad buyers) happy.


Outraged posted 01-05-2002 09:05 AM ET (US)     Profile for Outraged  Send Email to Outraged     
One of my favorites is Proffesional Mariner, covers the shipping industry. They have a special section in each issue called the "Casualty" News of the Maritime Industry from around the world.
LKS posted 01-05-2002 09:24 AM ET (US)     Profile for LKS  Send Email to LKS     
As Great Lakes boaters, Lakeland Boating is a must-read in our house. We used to subscribe to Heartland Boating, similar in content to Lakeland, but it covers the KY, TN, MO region. We discontinued our subscription only because it's going to be longer than we anticipated before we relocate to the Lake Barkley area, and it was making us crazy reading about the region and knowing that we couldn't be there. Powerboat Reports is a great read, but we didn't feel the cost was justified, given that we've made most of our major electronics purchases. Lastly, we read Powerboat & Motoryacht -- but only because they continue to send us a free subscription every year!!!!! More consumer and brokerage ads than editorial content, in my opinion. Good for dreaming of that 92' Hatteras or 100' Broward we'll never own. Happy New Year everyone! :-)
PS: Oh, oh! There's an ad for a 1989 48' Hatteras for only $399,000. Anyone got some spare change?

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