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Author Topic:   TRAILER BOAT's Top-15
Samars posted 03-25-2002 10:45 AM ET (US)   Profile for Samars   Send Email to Samars  
My daughters gave me a subscription to Trailer Boats magazine for Christmas. I thumb through the issues and take what one can get..keep a few articles for my files.
This month issue: The top 15 Saltwater Fishing boats...15 Great Center Consoles.

Boston Whaler made the grade with its 210 Outrage. Good writing if anyone is interested...price for the Outrage, $38,716. The prices range from about $9000 to a high of $86,000

Other brands include: Carolina Skiff, Century, Dusky, Fish Hawk, Grady White, Jupiter, Pro Sports, Regulator, Scout, Sea Fox. Only five of these boats are under 21 feet.

lhg posted 03-25-2002 05:29 PM ET (US)     Profile for lhg    
You can bet that BW, like the others, all paid a fee to be included in that article. This is a nice way to "push" a new model.

It's very clever. The magazine lets it be known that they're going to do an article on the top 15 boats. So a manufacturer almost has to pay just to be included, to maintain their reputation. Can you imagine an article on the top 15 without a Whaler?

Gigabite posted 03-25-2002 09:07 PM ET (US)     Profile for Gigabite  Send Email to Gigabite     
What motor did that price of the Outrage include?
Ventura16 posted 03-25-2002 10:14 PM ET (US)     Profile for Ventura16  Send Email to Ventura16     
The Outrage price in the article was with a Mercury 150 EFI with SmartCraft gauges. BTW, we saw a 210 Outrage at the Detroit Boat Show with a 200 Optimax for around $40K.

Tom

jimh posted 03-26-2002 09:21 AM ET (US)     Profile for jimh  Send Email to jimh     
I would recommend retaining your back issues of TRAILER BOATS. I think it is a much better than average boating magazine. The content is good and the advertising in it is much better than most boating mags.

When I say the advertising is "better", it is because in TRAILER BOATS you will find many vendors advertising with small, partial-page display ads. Most of these vendors never make it into other boating mags, who are sold out with full-page ads.

Many of these full page boating ads have almost zero information content. Let's pick on SEARAY. Look at page 16-17 of that TRAILER BOAT magazine, where SEARAY has a two-page spread.

By the way, this ad is a "bleed", which means it runs right to the edge of the paper. It has to be printed on a larger sheet which is then trimmed to the bleed-size. This used to cost extra in the old days; probably still does.

The SEARAY ad has practically zero information content. It is just an image builder. Look at the scene it shows: a young family using their SeaRay, and the kids are very, very excited.

The woman in the picture is very "mom" looking, as opposed to the usual model in a boat ad that looks like a waitress from Hooters. The guy looks likes "dad" and he gets to drive the boat. The kid paying out the line is very animated. Her hand is even blurred, it is moving so fast. She just screams "I am having fun."

Mom and Dad are just along for the ride, doing what they can to put some fun in the lives of their children. Of course, this is exactly the role many parents of 10-13 year old children feel is appropriate.

The funny thing is that this ad is more of an image builder for any 17-foot bowrider than it is particularly for SeaRay. But it does build their brand and it does give an 800-number to call. That is the real content: want to have fun (make your kids happy) like this? Call SeaRay.

In contrast, look at the top of page-99. Here is a half-page ad (no bleed) for an interesting new boat company. It gives more information than most of the "reviews" or "quick look" pieces in other magazine would do in a page and a half of copy, and it has seven photographs of the boat. It also has the builder's name, address, telephone, fax, email and website. This is an ad with content!

The articles in TRAILER BOAT are generally good, too. It takes much more work to produce an article like the one on page-54 about batteries than is generally done in most boating mags. Look at those tables full of information. Usually you get a silly re-write of a 3-year-old piece about deep-cycle versus cranking batteries.

I get the feeling most boating mags are written by a few young women who got degrees in English, found out they hated teaching school, and got jobs re-writing boat industry press releases into short feature articles. You can tell these non-content articles; they always use photos sent with the press kits.

In trailer boats they actually write about things first hand, they take their own pictures, and they have really been on the boat for more then 30-seconds.

--jimh

toweditor posted 03-28-2002 12:44 PM ET (US)     Profile for toweditor  Send Email to toweditor     
Gentlemen and Ladies, this is my first post and I am sorry to say it must be to defend the outrageous accusation and assumption that Whaler (or anyone for that matter) pays to be included in a buyer's guide in Trailer Boats Magazine. This publication has for 30 years upheld the highest editorial standards, and any editor or editorial staff member that was involved in something as dirty as accepting renumeration in any form (by the way Boston Whaler has not advertised in TBM since 1999) would be terminated. Thank you for allowing me to set the record straight. I certainly hope my next post is on a more positive note.
Thank you,
Stuart Bourdon
Towing Editor
Trailer Boats Magazine
blackdog posted 03-28-2002 01:00 PM ET (US)     Profile for blackdog  Send Email to blackdog     
Opps - Sea Fox - Come on. give me a break [Apparently an objection to the inclusion of the Sea Fox brand among the "Top-15" listings--jimh.]
Bigshot posted 03-28-2002 01:02 PM ET (US)     Profile for Bigshot  Send Email to Bigshot     
You go Stu....but some were on the lower end of the quality scale and would not have gotten my vote. I guess when the majority of your readers are lake dwellers, price outweighs quality in many instances. I had a few others in mind but again on a calm lake with 4 screaming kids that want to waterski and absorb some rays....I can see why you did not.
SteveC posted 03-28-2002 01:25 PM ET (US)     Profile for SteveC    
I like Trailer Boat magazine because it focuses on boats that I may someday be able to justify the expence of. I really don't care about the 60 foot sportfishing (corporate tax shelter) boats from the other magazines. Anyway, small boats are lot's of fun for almost everyone, even if 90% of them are not boult very well.
Bigshot posted 03-28-2002 02:02 PM ET (US)     Profile for Bigshot  Send Email to Bigshot     
I have had a subscription for 3 years now.....I hear ya!
Samars posted 03-28-2002 03:22 PM ET (US)     Profile for Samars  Send Email to Samars     

Didn't realize I would get that much of a repsonse...Biggie I feel important since I even got a repsonse from you. Since June of 2001 I have owned a Boston Whaler. And like the majority here I have been like a sponge in absorbing as much information as possible...no mattter what the source. Trailer Boats Mag has increased my knowledge and has helped me become a better boater as has this forum...hats off to us all for helping each other in the same game.
jimh posted 03-28-2002 11:15 PM ET (US)     Profile for jimh  Send Email to jimh     
Welcome to toweditor Stuart. I have been a TRAILER BOAT subscriber for many years and find your magazine to be far above the rest of the boating magazines in editorial content. It is well-written and covers interesting topics in depth.

That is a good observation--no Boston Whaler ads in TRAILER BOAT since 1999. They really should be in the mix in your magazine, as the vast majority of the hulls they produce are trailer boats.

Thanks for stopping in and we look forward to future contributions.

--jimh
Forum Moderator

B Bear posted 03-28-2002 11:48 PM ET (US)     Profile for B Bear  Send Email to B Bear     
Well Larry maybe you should re-evaluate your notion that all magazine reviews are influenced by manufacturers advertising accounts, so all reviews will always be positive and not objective.
Respectfully,
Bear
jimh posted 03-29-2002 09:06 AM ET (US)     Profile for jimh  Send Email to jimh     
The practices of some magazines do give rise to many questions about their separation between advertising and editorial.

I am going to let my subscription to LAKELAND BOATING expire because of their recent "reviews" of boats. These "articles" (I have to put quotes around that) appear to have been written without ever having set foot on the boat. Even more ridiculous, the "review" concludes with a full page spread of photographs of other boats the company builds. They call this a "showcase" or something like that.

There also seems to be a nearly 100% correlation between boats featured in articles and full-page ads for the same boat, usually positioned in the pages of the magazine to be close to the article.

That is one boating magazine I don't feel like paying for; it is so full of ads that they should pay the readers to sign up to get it.

OutrageMan posted 03-29-2002 09:29 AM ET (US)     Profile for OutrageMan  Send Email to OutrageMan     
I have to agree with Jim on this one. LAKELAND BOATING used to be a great mag. Now it is so full of fluff that it is almost unreadable. It has become simply a regurgitation of chamber of commerce brochures for destinations, and company press releases for their products. Not to mention that it seems like more than half of the magazine is devoted to brokers.

BOATING Magazine has also gone this way, but each issue has at least one informative article (like this month's report on inboard props).

Brian

B Bear posted 03-29-2002 09:45 AM ET (US)     Profile for B Bear  Send Email to B Bear     
That is a very good point. I will remember that when I consider purchasing a magazine. That kind of layout is a strong indicator that the magazine is biased and is influenced by its advertising revenues and not its circulation. Apparently TRAILER BOATS is an honest publication and is worth the investment. Hopefully it is not the only exception to the rule.
I have read it before and I think I will subscribe to TRAILER BOATS, since that is what I own.
Thanks I will remember to be more aware of these sometimes subtle marketing ploys.
Bear
jimh posted 03-29-2002 06:55 PM ET (US)     Profile for jimh  Send Email to jimh     
Whaler has done a good job of getting the word out to the boating magazine press about their new Outrage 210 and Outrage 270 boats. I think I have seen them mentioned in practically every magazine this spring.

In TRAILER BOAT magazine I did look closely at the listing of the Boston Whaler 210 as the first boat. The list was presented in alphabetical order! Remember that if you're thinking about starting a boat company with a name like ZUMA.

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