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  Whaler announces new Montauk on web site

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Author Topic:   Whaler announces new Montauk on web site
tabasco posted 05-06-2002 09:17 AM ET (US)   Profile for tabasco   Send Email to tabasco  
Boston Whaler finally announced the new Montauk on their web site under Press Releases. However,there are no photos.
lhg posted 05-06-2002 01:08 PM ET (US)     Profile for lhg    
It would be a waste of their money to have their web guy post the pictures! They've already been up here for a couple of months, with a complete analysis of the boat, thanks to Ledfoot and JimH. These guys should get a sales commission override on each boat sold!

Thanks to this website, BW has a situation at hand that most other manufacturers don't have to deal with. In the "good ole days", a manufacturer would bring out a new boat, with all the usual boat show fanfare and marketing rep publicity, and then pay the "boating rags" to write flowery fake cruising stories about it ("We take the 27 Outrage on a trip to Bimini", etc) in exchange for big ticket advertizing spreads. We all know how those biased articles go.

But here, BW brings out a new boat, and it instantly manages to get photographed, published, and discussed completely, by persons who both like it and don't like it, pros and cons, and completely outside of their marketing control. This can be both great, or terrible, depending on how good the product is. For the new Montauk, the result, I'm sure, has been very positive, free publicity, for Whaler. But this site could also kill a new model if it's not a good boat. Look at this 120 Impact situation. Look what has happened to the Rages.

So the "bar" has been raised for Whaler, and this is positive for the consumer. Bring out nice Whalers and a lot of customer feedback, sales help & good publicity will come from here. Bring out a dog, and it'll be a short lived sales disaster, with limited re-sale values.

One other thing, BW's management could learn a thing or two about how to set up a good website from JimH's work here. Their web providers leave something to be desired.

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