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  Brunswick marketing other brands?

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Author Topic:   Brunswick marketing other brands?
george nagy posted 05-10-2002 04:08 PM ET (US)   Profile for george nagy   Send Email to george nagy  
I've noticed on several occasions that brunswick is marketing SEA HUNT boats at thier SEA RAY dealerships. I pulled into my local SEA RAY dealership to have a look see. I asked the dealer if the SEA HUNT line was a newly acquired company and they said no but that they wanted to have some smaller cc boats to offer thier clients. This makes me wonder, Why not just sell WHALERS? They own them!

I did however think that the SEA HUNT line of boats is very nice though for the prices. I checked the prices on them elsewhere and you guessed it, they were considerably cheaper at non-SEA RAY dealers! Since then another SEA RAY dealer has sent me marketing info and they sell them too.

Very strange!

crashq posted 05-10-2002 04:21 PM ET (US)     Profile for crashq  Send Email to crashq     
I think you answered your own question. They wanted a boat that fit into a lower priced niche that the Boston Whalers. Was it B/W pushing these boats or just the dealer?
CUOffshore posted 05-11-2002 12:05 AM ET (US)     Profile for CUOffshore  Send Email to CUOffshore     
You'll love this... the Sea Ray dealer here also sells Edgewater boats. Go figure.
jimh posted 05-11-2002 12:19 AM ET (US)     Profile for jimh  Send Email to jimh     
Some of the dealer alignments in various markets probably pre-date the conglomeration of brands by Brunswick into a "family." You'd think they'd be selling SeaRay and Whaler and Bayliner and Trophy, or other pairings.

In SE Michigan the big SeaRay dealer, Colony Marine, as really consolidated the market. He just got the other big SeaRay dealer, who incidently was the FIRST SeaRay dealer in the country, to give up the franchise. Colony also got rid of all the other Whaler dealers. So now they have SeaRay and Whaler exclusively in SE Michigan, an area with 4-million people and one of the highest boating populations (per capita) in the country.

Dick posted 05-11-2002 12:30 PM ET (US)     Profile for Dick  Send Email to Dick     
The logical pairing for a Sea Ray dealer is Boston Whaler. If the Whaler dealership is not available to them for some reason the Sea Ray contract does not restrict them from adding a boat line that does not compete with Sea Ray.
Sea Ray, Bayliner & Trophy in the same dealership, No way. Have you ever seen Chevy and Cadilac at the same dealer?
Now if the Sea Ray dealer has Boston Whaler their contract with both manufacturers will not allow them to carry a brand that competes with either one.
The contracts are sometimes flexible and at the discretion of the factory rep depending on location and market conditions so there can be exceptions.
OutrageMan posted 05-11-2002 01:00 PM ET (US)     Profile for OutrageMan  Send Email to OutrageMan     
Actually the largest GM dealership in Wisconsin is Bergstrom Chevy Cadilac.

Brian

jimh posted 05-11-2002 08:19 PM ET (US)     Profile for jimh  Send Email to jimh     
If you go over to Canada and visit small towns, they have some pretty strange line-ups.

Chev-Olds dealers are common.
Pontiac-Buick-Cadillac are also often paired.

In really small towns, one guy sells them all!

Dick posted 05-11-2002 08:53 PM ET (US)     Profile for Dick  Send Email to Dick     
Oops, looks like I made a bad comparison. But again like I said franchises are flexible at the discretion of the factory rep and market conditions.
Still don't think you will ever see Bayliner and Sea Ray in the same dealership. OK now someone shoot me down on this one.

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