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ContinuousWave: The Whaler GAM or General Area
Brunswick marketing other brands?
|Author||Topic: Brunswick marketing other brands?|
posted 05-10-2002 04:08 PM ET (US)
I've noticed on several occasions that brunswick is marketing SEA HUNT boats at thier SEA RAY dealerships. I pulled into my local SEA RAY dealership to have a look see. I asked the dealer if the SEA HUNT line was a newly acquired company and they said no but that they wanted to have some smaller cc boats to offer thier clients. This makes me wonder, Why not just sell WHALERS? They own them!
I did however think that the SEA HUNT line of boats is very nice though for the prices. I checked the prices on them elsewhere and you guessed it, they were considerably cheaper at non-SEA RAY dealers! Since then another SEA RAY dealer has sent me marketing info and they sell them too.
posted 05-10-2002 04:21 PM ET (US)
I think you answered your own question. They wanted a boat that fit into a lower priced niche that the Boston Whalers. Was it B/W pushing these boats or just the dealer?
posted 05-11-2002 12:05 AM ET (US)
You'll love this... the Sea Ray dealer here also sells Edgewater boats. Go figure.
posted 05-11-2002 12:19 AM ET (US)
Some of the dealer alignments in various markets probably pre-date the conglomeration of brands by Brunswick into a "family." You'd think they'd be selling SeaRay and Whaler and Bayliner and Trophy, or other pairings.
In SE Michigan the big SeaRay dealer, Colony Marine, as really consolidated the market. He just got the other big SeaRay dealer, who incidently was the FIRST SeaRay dealer in the country, to give up the franchise. Colony also got rid of all the other Whaler dealers. So now they have SeaRay and Whaler exclusively in SE Michigan, an area with 4-million people and one of the highest boating populations (per capita) in the country.
posted 05-11-2002 12:30 PM ET (US)
The logical pairing for a Sea Ray dealer is Boston Whaler. If the Whaler dealership is not available to them for some reason the Sea Ray contract does not restrict them from adding a boat line that does not compete with Sea Ray.
Sea Ray, Bayliner & Trophy in the same dealership, No way. Have you ever seen Chevy and Cadilac at the same dealer?
Now if the Sea Ray dealer has Boston Whaler their contract with both manufacturers will not allow them to carry a brand that competes with either one.
The contracts are sometimes flexible and at the discretion of the factory rep depending on location and market conditions so there can be exceptions.
posted 05-11-2002 01:00 PM ET (US)
Actually the largest GM dealership in Wisconsin is Bergstrom Chevy Cadilac.
posted 05-11-2002 08:19 PM ET (US)
If you go over to Canada and visit small towns, they have some pretty strange line-ups.
Chev-Olds dealers are common.
In really small towns, one guy sells them all!
posted 05-11-2002 08:53 PM ET (US)
Oops, looks like I made a bad comparison. But again like I said franchises are flexible at the discretion of the factory rep and market conditions.
Still don't think you will ever see Bayliner and Sea Ray in the same dealership. OK now someone shoot me down on this one.
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