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Author Topic:   What happened to Evinrude?
L H G posted 09-12-2012 04:45 PM ET (US)   Profile for L H G  
Here is the latest Customer Satisfaction information from the National Marine Manufucturers Association.

http://www.nmma.org/press/pressreleaselibrary/pressrelease.aspx?id=18207

[Editor's note: This probably should read, "Here is the latest attempt to create fear, uncertainty, and doubt about Evinrude from L H G."--jimh]

Peter posted 09-12-2012 06:07 PM ET (US)     Profile for Peter  Send Email to Peter     
Same thing that happened to top tier Intrepid Boats or Bob Dougherty's Everglades Boats or hundreds of other boat makers -- they didn't pay to play this marketing game. When you don't sell a commodity product, you don't have to try to distinguish yourself from the other commodity product makers with paid for promotions disguised as surveys like the NMMA CSI awards. Apparently, Brunswick believes people who buy Mercury outboard motors are swayed by such awards.

NMMA paints the picture as if these makers were singled out from hundreds of others when that is clearly not the case. What successful business does not make sure that their customers are satisfied?

Looks like our school system where everybody who plays gets a trophy. Not hard to satisfy the Bayliner crowd.

jimh posted 09-12-2012 06:21 PM ET (US)     Profile for jimh  Send Email to jimh     
Is this the same group that recognized Mercury for "innovation" for the 150-HP FOURSTROKE (not VERADO)?
David Pendleton posted 09-12-2012 07:02 PM ET (US)     Profile for David Pendleton  Send Email to David Pendleton     
quote:
What successful business does not make sure that their customers are satisfied?

Comcast.

L H G posted 09-12-2012 07:45 PM ET (US)     Profile for L H G    
Peter, would you please refer us your reference for this accusation against the NMMA so that we can all see it:

"paid for promotions disguised as surveys like the NMMA CSI awards."

Or is it just your same old homemade, anti-Mercury, pro-Evinrude broken record fiction that we are all so used to?

"Apparently, Brunswick believes people who buy Mercury outboard motors are swayed by such awards."

I would hope so. Yamaha, Suzuki and Honda must also believe the same thing. I guess the manufacturers of the majority of the world's outboard engines agree with Brunswick, and are concerned abut their customer satisfaction.

As for Jim's comment, it just sounds like the same old sour grapes on the brand new Mercury 150 4-stroke.

I made no initial reference to Mercury at all. Shouldn't you also be dumping on Yamaha, Suzuki and Honda for this also? Oh, and don't forget to include Boston Whaler.


contender posted 09-12-2012 08:12 PM ET (US)     Profile for contender  Send Email to contender     
LHG: I'm not going to attack Mercury or Evinrude, but to be on the same list as a Bayliner I would want no part of...
jimh posted 09-12-2012 08:17 PM ET (US)     Profile for jimh  Send Email to jimh     
I did not have a comment. I had a question. Is this the same group that recognized Mercury for innovation in outboard engine design for the 150-HP FOURSTROKE (not VERADO)? That is a question, not a comment.
jimh posted 09-12-2012 08:37 PM ET (US)     Profile for jimh  Send Email to jimh     
Comparing with a prior discussion:

http://continuouswave.com/ubb/Forum1/HTML/020983.html

it was the National Marine Manufacturers Association who gave Mercury award for innovation in outboard engine design for the 150-HP FOURSTROKE (not VERADO) engine. Although Larry cites a different group, the "manufucterers", I think this is really the same bunch.

They do seem to be impressed with Mercury outboard engines in both cases. But since this recent announcement covers a one-year-long period, April 2011 through March 2012, aren't we just rehashing the award that Mercury already received? How many times are we going to cover the awards these guys give out?

Also, I can't help but note the way Larry framed the discussion, as though Evinrude is somehow lacking because this group did not give them an award. I think you can say that same thing about a lot of potential recipients. This same group did not give Larry an award for BOATER OF THE YEAR, but I think it would be rather presumptuous if someone started a thread to point that out. These guys did not give me an award for BEST WEBSITE, either. So as I see it, Larry, me, and Evinrude are all on the same basis with NMMA--not big winners. Larry started this discussion to focus on entities which did not get an award in the last year from NNMA. Heck, that is going to be a darn long list of companies and people. Shoot, even Tom W. Clark did not get an award from these guys. Does that mean Tom W. Clark is somehow lacking? Larry, you have to explain to me and the rest of the readers what exactly is the proper inference to make when we don't find ourselves or our friends on this award roster list for the last year.

PeteB88 posted 09-13-2012 02:20 AM ET (US)     Profile for PeteB88  Send Email to PeteB88     
Everyone I talk to who owns an Evinrude ETEC are totally happy customers. In fact, they light up when the topic of their ETEC comes up. They want to talk about them, brag about them. It gets sickening. Every dealer I go to with multiple brands, Mercury, Yamaha, Suzuki (more all the time), Honda inevitably recommend ETEC. I have worked over perhaps a dozen dealers in the last year and not ONE has suggested any other brand over ETEC.

We don't need no stinking trophys!!

Case Study - my nutso friend Dale the Whale or you can call him Sluggo. He has that 71 Outrage ribside now maybe 15 years. He went through a couple of old two strokes, bought a 200 FICHT and ran the guts out of that motor until June this year. That sucker would go 50 MPH easy and he could pull four or five tubes with it if he wanted to. He could pull down trees with it - hell, he could have been on Great Lakes Warriors pushing barges.

He was pretty worried about getting a new motor because after consultations he decided to "under power" it with a 150 ETEC. He worked that decision over and over for months before he bought - He decided instant hole shot, all that power and speed need to be history for him. SO he bought the 150 ETEC and absolutely loves that motor. He says he doesn't get the top end but "it's fast enough" and power is instant and the motor is not as heavy or as huge which is a good thing. He is also extremely capable mechanically, is competitive on his KTM dirt bikes and has an engineering mind.

Therefore, I submit - Evinrude ETEC owners are so happy about their motors they are obnoxious.

And I'm going to estimate the number of owners I have asked or bugged about them exceeds 50 easily.

WOM - good enough for me and the most coveted by advertisers and marketing professionals.

Tom W Clark posted 09-13-2012 07:49 AM ET (US)     Profile for Tom W Clark  Send Email to Tom W Clark     
You guys missed the point. The award was for improvement:

quote:
The following companies are being honored with 2012 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry:

Evinrude had no where to go; their customers were already satisfied.

fourdfish posted 09-13-2012 10:10 AM ET (US)     Profile for fourdfish  Send Email to fourdfish     
I agree with Tom. E-TEC is already at the top of innovation so
owners like myself are already happy. Larry is not an owner
nor has he even seen one in action so his comments are just
more spam and envy. It would seem he knows nothing about the
nmma polls also. Since he has nothing better to do he likes to stir the pot with his Mercury spin. All these years and nothing changes. Contender is correct. Why would anyone
like to be on the same list with Bayliner?
gnr posted 09-13-2012 11:01 AM ET (US)     Profile for gnr    
This surveyed new purchasers from early 2011 to early 2012. Essentially they asked customers how they liked their brand new boats/motors.

Meaningless marketing hogwash.

Survey the folks who have had their boats/motors for five or ten years and there might be some meaningful results.


hauptjm posted 09-13-2012 11:03 AM ET (US)     Profile for hauptjm    
As has already been pointed out via the NMMA Website:
quote:
The Marine Industry CSI Awards program honors participating companies actively measuring customer satisfaction to pursue continuous improvement.

Oddly, I went back (NMMA Press Archives) as far as 2007 (5 years) and the list is virtually the exact same manufacturers, every year. I guess the same participants, participate every year!

hauptjm posted 09-13-2012 11:05 AM ET (US)     Profile for hauptjm    
I should add to the above, that BRP and/or Evinrude have never appeared in this listing. At least in the last 5 years.
Peter posted 09-13-2012 11:23 AM ET (US)     Profile for Peter  Send Email to Peter     
quote:
Oddly, I went back (NMMA Press Archives) as far as 2007 (5 years) and the list is virtually the exact same manufacturers, every year. I guess the same participants, participate every year!

Once the manufacturer gets on the "treadmill" (win the "award" and then market the heck out of it, like Grady-White does), it can't get off easily. This is just like the JD Power awards to which some manufacturers have become addicted.

Seems to me that the CSI award would appeal to the uneducated marine consumer, such as a first time boat buyer that needs a lot of hand holding.

fourdfish posted 09-13-2012 12:47 PM ET (US)     Profile for fourdfish  Send Email to fourdfish     
gnr--Is 7 years good enough???
jimh posted 09-14-2012 09:58 AM ET (US)     Profile for jimh  Send Email to jimh     
Did I just read that Evinrude has not been recognized by this organization for trying to improve their customer satisfaction for the last five to seven years? And we are just now hearing about this from Larry? I think Larry has been missing this opportunity to invent some fear, uncertainty, and doubt about Evinrude for at least four to six years.
swist posted 09-14-2012 10:29 AM ET (US)     Profile for swist  Send Email to swist     
Sadly, I think we can conclude from this latest "Look what somebody said about Brand X", that these survey and similar things are still generally unreliable.
martyn1075 posted 09-14-2012 11:15 AM ET (US)     Profile for martyn1075  Send Email to martyn1075     
'Survey the folks who have had their boats/motors for five or ten years and there might be some meaningful results.'

It would be nice but realistically most people don't hang onto their boats that long and they can't wait that long anyways due to new products every year. They need something new to talk about like now! There is nothing new for Evinrude at least right at this moment. There will be someday and at that time Im sure they will get their little award. Like ALL new motors we will talk about them here on this website in depth. Good and bad the bias crowd will praise about how good and innovative they are and the non bias crowd will point out all the negatives and bring up past problems with other motors to bring it down a notch.

Personally the award doesn't mean much and I wouldn't base a purchase alone from an article such as this. Its really sales that matter and websites that talk about performance and repairs issues to base an average on when purchasing. How is Evinrude ranked in sales compared to the other motors? On flip side just because a company sells many engines doesn't always make it a good motor, it does however show us where the trend and majority of market is heading.

Martyn

Tohsgib posted 09-18-2012 11:37 AM ET (US)     Profile for Tohsgib  Send Email to Tohsgib     
Damn....Tom's post sure put a muzzle on certain people.
Hilinercc posted 09-18-2012 02:33 PM ET (US)     Profile for Hilinercc  Send Email to Hilinercc     
Against my better judgement, I feel the need to comment on Larry's post.

He loves to hate Evinrudes and its always fun to read his posts on the subject. (since I own 2 of them)

I find it amazing after reading this latest, that he was not so much concerned about the awards as much as the opportunity to attack Jimh, and especially Evinrude.

I wonder what he gets out of it?

Peter just made a casual observation.

Jimh just wondered if they were the same group that recognized the new Merc 150.

egres posted 09-19-2012 05:38 PM ET (US)     Profile for egres  Send Email to egres     

Let's stop bashing good Ole Larry.
After all without his point of views
How else would we have such fun typing..
I doubt very much that talking about the latest marine wax would be great entertainment.
So Merc VS Evin it is and good points are made from both sides of the loyalty brand.
Questions will be
How do you become a die hard fan of THE outboard brand?And.
Could it be a
East versus South thing?
Background seems to be needed in opinions.
seahorse posted 09-19-2012 05:45 PM ET (US)     Profile for seahorse  Send Email to seahorse     

Don't forget that Evinrude was the 2-stroke winner in the latest JD Power outboard survey. They scored as high as Honda did in the 4-stroke category.

Buckda posted 09-19-2012 07:33 PM ET (US)     Profile for Buckda  Send Email to Buckda     
Damn. There goes the argument about the whole "pay to play" thing. Thanks a lot JD Power!

lol

boatdryver posted 09-19-2012 08:35 PM ET (US)     Profile for boatdryver  Send Email to boatdryver     
Regarding Larry's posts, Hilinercc says " I wonder what he gets out of it?"

I think what he gets out of it is entertainment from all the posts from others that his posts cause.

think about it- he likes two strokes. when Opti'bombs are no longer produced because no one will buy them, what's he gonna buy?

Well, maybe Evinrude Etecs.

whaddythink?

JimL

pcrussell50 posted 09-20-2012 12:38 AM ET (US)     Profile for pcrussell50  Send Email to pcrussell50     
Since I'm away from the coast, at the family lake house, I'll use a fresh water analogy. Some fish are bluegills, and will swallow almost any bait. Others are more like bass, not so easily stirred. Larry is like a bored fisherman who hasn't caught any bass today, so he's casting the bait to all the known suckers. Some are rising to it.

boatdryver/JimL sez:

quote:
think about it- he likes two strokes. when Opti'bombs are no longer produced because no one will buy them, what's he gonna buy?

Does Larry even own an Opti? Even if he does and Mercury stops making them, I wouldn't cry too many tears for Larry's boating lifestyle. He seems to be plenty competent and capable of keeping his carbureted classics purring like kittens and ready for a good time on the water.

-Peter

Hilinercc posted 09-20-2012 01:26 PM ET (US)     Profile for Hilinercc  Send Email to Hilinercc     
I'm on board with you Peter.

I had no idea Larry was a carbed 2 stroke guy, if he's busy running the Classic 50's,402's or the big straight 6's, or Max's, than more power to him.

I'm the same way with older OMC stuff. Never a big Merc fan or 4 stroke fan, but I won't be ugly to those guys, they love their motors like I love mine.

The Merc vs. Evinrude/Johnson debate is older than all of us. It will probabaly be going on long after we're gome too

L H G posted 09-20-2012 03:20 PM ET (US)     Profile for L H G    
Hiliner-cc: Since you asked, please check out the photos and videos in this sub-album. I want to be your friend too!

{url]http://smg.photobucket.com/albums/v429/lgoltz/Outrage%2021/?action=view¤t=Scan_Pic0014.jpg[/url]

I'm sure many here, including myself, would enjoy seeing some photos of your classic OMC's.

L H G posted 09-20-2012 03:21 PM ET (US)     Profile for L H G    
Lets try that again:

http://smg.photobucket.com/albums/v429/lgoltz/Outrage%2021/?action=view& current=Scan_Pic0014.jpg

pcrussell50 posted 09-20-2012 03:32 PM ET (US)     Profile for pcrussell50  Send Email to pcrussell50     
Since you asked, Larry...

One of my classic OMC's, 60+ mph:
https://picasaweb.google.com/103914732582316922948/ GreenViper?authuser=0&feat=directlink

Another, 50+ mph:
https://picasaweb.google.com/103914732582316922948/Tahiti
The wakeboarding shot is the previous owner and his family.

Whaler relevance, 17 Alert (with a Merc):
https://picasaweb.google.com/103914732582316922948/WhalerAlertMontauk17

And a single photo of my 13 Sport, Yamaha powered, with wifey 6 months preggers:
https://picasaweb.google.com/lh/photo/ x1G-GeIRv4qPjud5LygCd9MTjNZETYmyPJy0liipFm0?feat=directlink

-Peter

acseatsri posted 09-20-2012 05:39 PM ET (US)     Profile for acseatsri  Send Email to acseatsri     
What is someone's opinion worth of an engine he doesn't even own? Now if Larry OWNED a Verado or a Veradito or a Optibomb, he'd at least have some credibility here. But since all he runs are old technology 2-smokes, he hasn't earned the right to brag about any new Mercury products.

Proud owner of a 2006 225 Etec with 958 flawless hours.

martyn1075 posted 09-20-2012 07:11 PM ET (US)     Profile for martyn1075  Send Email to martyn1075     
Opticool

Peter nice green machine what a rush that thing must be at 60mph!

Martyn

Greg Hiller posted 09-26-2012 10:08 PM ET (US)     Profile for Greg Hiller  Send Email to Greg Hiller     
1978 21 Revenge,1999 200 Opti - NO PROBLEMS since new. 55 MPH half tank (20 gal) windshield open. OPTI BOMB???
bluewaterpirate posted 09-27-2012 02:23 PM ET (US)     Profile for bluewaterpirate  Send Email to bluewaterpirate     
Greg ... I have 10 year old 2002 225 Opti on my Ventura with over 4300 hours on it. Runs great. As for ETECs in my neck of the woods eastern NC dealers are far a few between. I'm sure they're fine motors never be on a boat with one installed.

Bottomline .... just go enjoy what you have this topic has been beaten to death over and over.

Tom

jimh posted 09-27-2012 09:50 PM ET (US)     Profile for jimh  Send Email to jimh     
Here is another measurement of customer satisfaction with a different outcome than that suggested by Larry with his provocative thread TOPIC line:

http:/ / www. brp. com/ en-us/ company/ news/ jd-power-and-associates-ra nks-evinrude-highest-customer-satisfaction-two-stroke

A reasonable inference based on this award is that BRP was already at the top of the heap in customer satisfaction. Perhaps they couldn't be recognized for their efforts to try to improve what was already measured as the best, and failed to win recogniztion in the NMMA everyone-gets-a-prize competition.

ericflys posted 09-27-2012 10:09 PM ET (US)     Profile for ericflys  Send Email to ericflys     
Reasonable inference? Citing an award from almost six years ago? When it comes to most things in this age, electronics, boat motors, cars, etc, six years ago is old, obsolete, and dated product... Some things like Scotch get better with age, but they are few and far between. Even our precious classic Boston Whalers don't get better with age. Six years ago, the way I felt about numerous brands is vastly different than the way I feel about them now...
jimh posted 09-27-2012 10:23 PM ET (US)     Profile for jimh  Send Email to jimh     
The NMMA gave awards in the same time period as the award I mentioned. It was pointed out that in the six or seven years of this NMMA award being presented that Evinrude has never been recognized. I simply replied to that with the information that Evinrude had been recognized during that time period as having the best customer satisfaction measured by another organization.

The topic of discussion here is Evinrude and award recognition. Larry chose the topic. He crafted his article in a way that implied that Evinrude has failed to be recognized by NMMA. Let's be clear on what the NMMA actually recognizes: it awards recognition to companies that make efforts to try to improve their customer satisfaction. The award I cited is given in recognition of companies that are found to have the highest customer satisfaction among all competitors. The award I cited is for actual achievement, not an award that recognizes efforts trying to achieve something.

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