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ContinuousWave: Whaler Performance
Bombardier LOVES their E-TEC; Does Mercury Love Optimax, too?
|Author||Topic: Bombardier LOVES their E-TEC; Does Mercury Love Optimax, too?|
posted 09-10-2004 08:44 PM ET (US)
After reading the literature from manufacturers Bombardier/Eveinrude and Brunswick/Mercury, I come away with the following impressions:
In two-stroke technology, Bombardier seems to be absolutely convinced it has the answer with their new E-TEC™ motors. They even tell their dealers not to forget that the E-TEC does everything the four-stroke (re-badged Suzuki) engines can do, and they do it better!
On the other hand, the literature from Mercury seems to be saying that the Verado is the answer, the new path, the true one. Does this mean they don't love their Optimax as much as they used to?
As Captain Ahab said, "What say ye?"
posted 09-10-2004 09:49 PM ET (US)
The way I read it BRP is hanging their hat on the E-TEC. I don't think that that are in a position to develope a 4 stroke of their own and I don't think that they will continue to import the Suzuki. The new dealer price list that came in today shows the 225 4 stroke $1,645.00 higher than the 225 E-Tec at dealer cost. If the E-Tec does what they say why pay the extra for a 4 stroke. If they make a mistake here it will be their last one.
At Mercury they are hyping their new technology in the Verado, the Opti is allready a proven seller. Only time will tell if the Opti goes away or the two live in peace and happiness forever. I expect that very soon we will see no more black Yamahas.
posted 09-11-2004 05:00 PM ET (US)
The players have all now chosen sides:
BRP has no other choice but be all 2-stroke DFI
Honda and Suzuki are all 4-stroke
Mercury and Yamaha are playing both ends against the middle.
I think these two have made a good decision, as their market share currently indicates. Both of these companies make top products in both categories.
Since the black 75-115 Yamahas will be going away (will anybody miss them?), I wonder if the grey Mercury 30-60's will be also?
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