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Author Topic:   Rumors From West Marine Sales Associates
SpongeBob posted 08-06-2007 04:10 PM ET (US)   Profile for SpongeBob   Send Email to SpongeBob  
I was told today by a West Marine sales associate that Standard Horizon had been bought by another entity and was no longer marketed under the Standard Horizon name. He did not who that was but that West was not picking up the line. I was planning on buying a PS 1000 or 2000 black box radio but I'm not sure I want to buy a it if the company is defunct. The radios are still available on line from several suppliers. Has anyone heard of this or who acquired them.


Chuck Tribolet posted 08-06-2007 04:40 PM ET (US)     Profile for Chuck Tribolet  Send Email to Chuck Tribolet     
Standard Horizon is Yaesu's marine brand name. There's a LOT
of common technology with their ham gear, and I suspect their
commercial gear.

Google News doesn't have anything to say about either Standard
Horizon or Yaesu.

West does seem to have been downplaying SH the last few years,
but they seem to have been downplaying every brand name but
"West Marine".


jimh posted 08-06-2007 05:10 PM ET (US)     Profile for jimh  Send Email to jimh     
The unidentified source of this rumor probably is just confused by all the brands being spun off by Brunswick to Navico. I have not heard anything about the alleged sale of Standard Horizon. Ask him for some details.
jimh posted 08-06-2007 08:26 PM ET (US)     Profile for jimh  Send Email to jimh     
This rumor would fit perfectly if the brand were NAVMAN. Again, it sounds to me like someone is confused. Or, perhaps someone is incredibly well-informed and the rest of us are completely in the dark.
17 bodega posted 08-07-2007 01:26 AM ET (US)     Profile for 17 bodega  Send Email to 17 bodega     
Who makes the West Marine brand? I suspect that it is just another generic brand with their name licensed to the product. I'm on the verge of full boycot with Worst Marine. Dreadful service and sky high prices.

towboater posted 08-07-2007 04:43 AM ET (US)     Profile for towboater  Send Email to towboater     
I dont think it is a rumor, in fact, it has been quite awhile since I tried to buy another basic Standard sounder for my 18. (my little digital sounder on the Tug has been bullet proof)

I went to Rogers Marine Elect in Portland.
Marine elect is all they sell. IMO, they have no peers in this area.
When they say Standard is no more, I believe them...BUT, the other day I was in the local toy store (fishing supplies) and there was a exact same Standard radio as my Tug (now at least 5 years old) with a different name on it.

short story...
Years ago I called Standard and asked for a microphone that would allow me to push a separate button that would auto activate the PA on deck so I could talk to crew or whoever was not carrying a handheld without needing to switch mic's or trying to figure out which button on the overhead to push... anyway, they made one. Wasnt long after they came out with everything built into the mic.
All I know, they did not offer the product before I called.
And, you know they didnt send a thankyou or free demo.
At least Ive got a mic I can quickly holler obsenities at my crew that wont be broadcast up and down the Columbia River now.


Chuck Tribolet posted 08-07-2007 07:39 AM ET (US)     Profile for Chuck Tribolet  Send Email to Chuck Tribolet     
Several years ago the West brand radios appeared to be Unidens,
but they are not so obvious now. Maybe they do more badge
engineering these days.


hauptjm posted 08-07-2007 03:32 PM ET (US)     Profile for hauptjm    
I'm not sure if Yaesu or Vertex Standard is the parent, but all seems normal. See:
17 bodega posted 08-07-2007 03:53 PM ET (US)     Profile for 17 bodega  Send Email to 17 bodega     
I was in the neighborhood of my local WM store so I decided to check for SH radios. Negative. The only featured brands were WM, Uniden and ICOM. WM also closed their "Bargain Store" in Oakland, CA. That is where I purchased my Standard Horizon radio on special several years ago. The radio is a 25 watt model that has performed flawlessly.

Not to hijack this discussion, but an example of the price gouge at WM goes as follows:

Orange boating plastic hinged dry box:

Wal Mart: $7
West Marine: $17

Where are you gonna buy yours?

SpongeBob posted 08-07-2007 04:41 PM ET (US)     Profile for SpongeBob  Send Email to SpongeBob     
Yea and the last one I bought didn't keep anything dry.


SpongeBob posted 08-07-2007 04:43 PM ET (US)     Profile for SpongeBob  Send Email to SpongeBob     
The Stansard site does not list the PS2000 any longer, only the PS1000.


Hans at Standard posted 08-07-2007 06:32 PM ET (US)     Profile for Hans at Standard  Send Email to Hans at Standard     
I am the Marine Account Manager for Standard Horizon. I can assure you that we are very much in business. We are proud to announce the launch of many new, and innovative products this year including an integrated VHF/GPS plotter. Please feel free to shoot me an email if you have any specific questions I can answer for you.
towboater posted 08-07-2007 06:56 PM ET (US)     Profile for towboater  Send Email to towboater     
Hans, that is great news.

I stand by the statements about Rogers Marine in Portland.
Roger has retired.

Reminds me, in 99 I saw a new Ford Short box one ton diesel on the road. So I immediatly went to the local Ford Dealer and wanted to buy one. The Salesman told me Ford didnt make one yet & I was mistaken.

The next day I went to the big Ford Dealer in Portland and bought a 99 F-350 diesel short box ext cab from the Service Manager.

So I goes back to the local yocal Saleman & parade this truck that Ford didnt make in front of him.
(Ive known him many years)
He chuckles, sez, Mike, as far as we are concerned, if the truck is not on sitting on their lot...Ford doesnt make em.
Well, keep laughing Mr Jones, I havent been back.
Maybe Rogers just didnt have one on the shelf. sigh.
I will call em again. Ive been poised to change brands.

Hans, please
keep the amber LED big, bright and good contrast.
I also like squelch/vol/channel knobs that turn instead of buttons to seek.

Is the PA equiped mike still in production?

I was sorry to see the ol SX handhelds go out of production since I have 3...but, they still work fine.



SpongeBob posted 08-07-2007 08:36 PM ET (US)     Profile for SpongeBob  Send Email to SpongeBob     
Hans with communication like that I will definitely purchase the radio.


PS: Just goes you never know whose listening. jimh I'm constantly amazed at the quality and depth of this web site.

jimh posted 08-07-2007 10:17 PM ET (US)     Profile for jimh  Send Email to jimh     
According to the executive vice president of Standard Horizon Marine Electronics with whom I spoke today:

--Standard Horizon has not (recently) been sold. The ownership last changed in 1999, eight years ago, when Standard Communications was purchased by Yaesu Communications;

--The Standard Horizon brand is not being discontinued. The strong advertising effort should make this very clear. And there are many new products just released, with more to come.

--Some West Marine stores have "deselected" Standard Horizon as a stocked brand of electronics, but Standard Horizon is carried in approximately 20 of the largest West Marine stores.

Peter posted 08-08-2007 07:42 AM ET (US)     Profile for Peter  Send Email to Peter     
Our local Worst Marine does not display Standard Horizon VHF radios. Only ICOM and their house brand which I believe is made by Uniden. Given my experiences with Worst Marine over the years, I would not put much stock into anything an inexperienced Worst Marine sales associate says, particularly when the statement is about a product that is likely not carried by the store in which the sales associate works.
Moe posted 08-10-2007 07:27 AM ET (US)     Profile for Moe  Send Email to Moe     
If you want a Standard Horizon radio, check out,, and All reputable sources with prices usually much lower than We$t Marine.
Texel Tom posted 08-18-2007 01:08 PM ET (US)     Profile for Texel Tom  Send Email to Texel Tom     
Standard-Horizon plotters are made by C-Map which was bought by Jeppesen in 2006.
Chuck Tribolet posted 08-20-2007 09:07 AM ET (US)     Profile for Chuck Tribolet  Send Email to Chuck Tribolet     
I don't believe C-map makes the SH plotters. They may make
the cartography that goes into them.


Texel Tom posted 08-20-2007 12:20 PM ET (US)     Profile for Texel Tom  Send Email to Texel Tom     
Chuck, I think they might. A bit like Navionics making Geonav although with SH its a private label arrangement.


jimh posted 08-20-2007 12:57 PM ET (US)     Profile for jimh  Send Email to jimh     
In modern electronics almost everything is built under contract by private label assembly companies, most of whom are located in the Far East.

In the field of marine electronic navigation there is a very strong presence from Italy, which I find rather fitting given the history of navigation and the role Christopher Columbus.

where2 posted 08-20-2007 09:06 PM ET (US)     Profile for where2  Send Email to where2     
Standard Horizon makes their chart plotter. C-Map makes the firmware/OS that runs the map. When you need a Firmware update for a SH Chart Plotter, you contact C-Map. When you need a repair, you contact SH. (never actually needed a repair, but I keep running the SH chart plotters on my 15_Sport)

When you go to the Miami International Boat Show, you can stop at the Standard Horizon booth and talk to the SH representatives, the SH techs, the SH engineers that design these things. If you have issues with the mapping side of it, they send you to the C-Map booth which was separate from the Jeppsen booth for February 2007.

There have been some changes in SH over the years, and there are still wonderful SH products out there with a company who stands behind them 100%. It's probably only been a week since I got an email from a SH vice president. I pointed him toward JimH's installation commentary for his recent VHF radio installation. The folks at SH seem to honestly enjoy getting feedback from SH customers about what they can do to make their product better. They continue to entice me to add to my collection of SH products by coming out with new things I don't have...

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