posted 05-19-2005 11:58 AM ET (US)
Speed - That was my take as well.What REALLY happens when you make the switch at the dealer, and why is he/she willing to do it?
Here are my opinions.
What really happens: The dealer takes the BW you like out of his stock. It arrived pre-rigged with a Mercury engine and controls. He also sells OMC, but in this case, he'd have to de-rig the Mercury and re-rig with OMC controls and engine. He then has a loose, out of the box Mercury to sell (and by the way, how is the certificate of origin handled - are the motors now 'bundled' with the boat as one single package now? - he may have major problems selling it?) He's left with a loose motor in his stock that he'll likely have to discount to sell to another customer.
Why they're sometimes willing to do it: for a local customer, the added hassle might be worth it - afterall, they're gaining a customer for service and hopefully for other boating needs as this person uses the boat. His profits from these services and sales will eventually recoup the additional effort to make the sale - everyone knows it is easier to keep a customer than to win a new one - this is part of the cost to him of winning a new one, or perhaps keeping a longtime customer.
In this case, the customer is unlikely to ever need service from this dealer again. This takes away some of that "willing to be flexible" incentive.
I'm not saying it is right or wrong...but I suspect that this is some of what is going on.
They are probably under tremendous pressure from their manufacturers/suppliers as well, and as more and more of these dealers become "all Brunswick", you'll see that more and more.
I suspect your best bet, if you really want a Whaler, is to continue looking for a dealer who will accomodate your requests (I'm sure you can find one).
Dave