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ContinuousWave: Post-Classic Whalers
Eastport to the Conquest line?
|Author||Topic: Eastport to the Conquest line?|
posted 07-10-2005 08:10 AM ET (US)
Had a dealer tell us that the Eastport will be renamed and added to the Conquest line for next year. Anyone hear this?
posted 07-10-2005 01:39 PM ET (US)
Apparently others have heard this information as well:
posted 07-10-2005 02:03 PM ET (US)
I have similar questions before regarding BW's confusing lineup. I suspect what is happening is the result of others confusion with model names and exactly where they fit. I suspect that what is REALLY happening is that the "Legend" series is going away. The models that are currently called Legends will join ranks with other lines, the Nantucket becoming an Outrage 19, the Eastport becoming a Conquest 20 and the Montauck etc standing on their own due to the widely known and popular name. The Nantucket and Eastport names are not widely known so it makes sense to bring them into the better known Conquest/Outrage lineup that has better name recognition.
Yeah, they will probably change option packages and small details but do not expect any large changes, they just built these molds and need to sell some boats off them.
I love my Nantucket, if they rename it an Outrage 19, so what to those of us that already have one. If it bothers a person an auto detail shop/sign shop can make new decals for under 50 dollars and presto, your Nantucket is an Outrage 19.
posted 07-14-2005 10:34 PM ET (US)
The 205 Conquest and 190 Outrage will still have the same option offering and will still be considered a legend model. They are also staying with the legend pricing. This is just to help with the confusion of where they fit into the line.
posted 07-15-2005 04:03 AM ET (US)
Well, now I am confused, a Legend is an Outrage but is an Outrage a Legend? LOL, glad they are clearing all that up for me.
posted 07-15-2005 10:00 AM ET (US)
Personally, I think they are making a mistake by abandoning the names they have given to these models. It takes time to build brand recognition. If they are good products, why does the consumer care whether they are part of the "Legend" series or Outrage or Conquest series. Build a good quality boat sell it for a for a reasonable proce and don't worry about the "fit".
Unfortunately, it sounds like marketing is running product development -- change the name of an existing product and, voila, we can have a gazillion press releases announcing a "new" product. Brings to mind the Conquest 26 to 275 or 28 to 295, etc. -- same boat, different cup holders, different name, higher price, all intended to confuse the consumers so they can't truly determine price increases from one year to the next.
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