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Author Topic:   Whaler TV ad
ConB posted 02-13-2006 07:49 PM ET (US)   Profile for ConB   Send Email to ConB  
I think we saw the first ever Whaler tv ad on the Weather Channel last night.
A gal was in the garage chainsawing a whaler in two so she could go boating in her half. And she did. A Montauk 150.
Anyone else see this or was I dreaming?
tombro posted 02-14-2006 07:53 AM ET (US)     Profile for tombro  Send Email to tombro     
Sounds like a good campaign. I myself have never seen a boat ad on TV in the New York area. Boat shows, yes--boats, no.
jimh posted 02-14-2006 08:31 PM ET (US)     Profile for jimh  Send Email to jimh     
Wow! I will have to watch for this!
Chuck Tribolet posted 02-14-2006 09:28 PM ET (US)     Profile for Chuck Tribolet  Send Email to Chuck Tribolet     
I stumbled into a whaler ad on the Fishing Channel or some
such years before I bought the whaler. They cut it in two.
I remember the show was about fishing for blue sharks in Monterey,
and they were fishing from a whaler. I had to have been
on business trip somewhere because I've never had cable at


BYABOATBJAHNS posted 02-15-2006 05:11 PM ET (US)     Profile for BYABOATBJAHNS  Send Email to BYABOATBJAHNS     
This commercial is only on The Weather Channel. The best time to watch is at night. I ususally runs during "Storm Stories" and around the "Local on The 8"s".
CatBoatSailor posted 02-16-2006 03:33 PM ET (US)     Profile for CatBoatSailor  Send Email to CatBoatSailor     
Have not seen the Weather Channel ad yet but will keep an eye out for it. I stopped watching storm stories because I kept seeing re-runs. Now I usually just tune in if there's a Coast Guard Rescue, or storm at sea episode.

FSN has been showing Whaler spots during ShipShape TV on Saturday afternoons. Two guys fishing on a dauntless. Older fellow tells the younger to pull anchor so they can move to a different spot. Younger struggles but can't free anchor from bottom. Older says just cut it. Younger produces chainsaw and proceeds to saw the boat in half. Bow is left floating as the two motor away on the aft section and the older gent says to the younger, "All you had to do was cut the line."

17 bodega posted 02-16-2006 06:41 PM ET (US)     Profile for 17 bodega  Send Email to 17 bodega     
I bet they would sell a ton of boats if they ran that ad during the stupor bowl. Sounds a lot better than some of the ads they ran. Problem is the bowl is opposite boating season by 6 months, but the chainsaw image and winter specials could stick until buying season.

JOHN W MAYO posted 02-17-2006 12:29 PM ET (US)     Profile for JOHN W MAYO  Send Email to JOHN W MAYO     
Definately would sell a ton of Whalers if they ran that ad during the supper bowl. I would watch the supper bowl just to see the commercial, as I care nothing for the game itself.

Second thought, maybe the supper bowl should give Whaler free air space to attract more viewer to watch there game...:-)

nydealer posted 02-17-2006 11:36 PM ET (US)     Profile for nydealer  Send Email to nydealer     
For those who have not seen the TV ad yet, I have posted it on my web site. the link is
cgodfrey posted 02-18-2006 12:04 AM ET (US)     Profile for cgodfrey  Send Email to cgodfrey     
NY, I think you can expect to receive a nasty letter from The Weather Channel. Now that you've posted the video, their late night ratings have dropped substantially :-)


jechura posted 02-18-2006 07:17 AM ET (US)     Profile for jechura  Send Email to jechura     
nydealer forgot to add.

jimh posted 02-18-2006 08:47 AM ET (US)     Profile for jimh  Send Email to jimh     
nydealer--Thanks for posting that commercial. I had not seen it on broadcast or cable TV yet.
Livingwater posted 02-18-2006 09:14 PM ET (US)     Profile for Livingwater  Send Email to Livingwater     
There's a lot of good information on this forum.

Thanks for posting the Whaler commercial

erik selis posted 02-19-2006 03:49 AM ET (US)     Profile for erik selis  Send Email to erik selis     
Thanks for posting the link. Great ad indeed. It should be something to keep the Whaler critics silent.


fishgutz posted 02-19-2006 08:15 PM ET (US)     Profile for fishgutz  Send Email to fishgutz     
In my humble opinion that is the stupidest commercial I've ever seen.

What is the ad agency thinking? Besides unsinkability, what are they selling?

If sinking was my only concern I'd never leave land.
I want to see a boat scooting along some mangroves, pulling a waterskier or exploring a secluded cove. That will sell boats. Not that pointless ad. Even their print ads say NOTHING about why we buy boats in the first place.(To be on the water).

I'm very disappointed.

Boston Whaler needs to find a new ad agency.

nydealer posted 02-20-2006 01:31 AM ET (US)     Profile for nydealer  Send Email to nydealer     
The purpose of an ad is to set you apart from the competition. EVERY BOAT gets you out on the water. With that logic, Whaler wouldn't be any more appealing than a Bayliner. Since you are on this forum I assume that you don't have a Bayliner. When I tell a prospective buyer that a whaler is unsinkable they usually respond "that's what they said about the Titanic". They don't believe that the boat could be cut in half and still operate. I think it is a great commercial and I know for a fact it has generated a lot of interest in Whalers.
jimh posted 02-20-2006 02:19 AM ET (US)     Profile for jimh  Send Email to jimh     
A dealer I visited a few months ago had a sawn-in-half Boston Whaler on his showroom floor. It is a good display device. Apparently the factory makes these available to dealers on occasion.

The dealer also said the two halves of the boat they received did not match. I guess the factory wants to make sure no dealer tries to put the boat back together again.

nydealer posted 02-20-2006 08:03 AM ET (US)     Profile for nydealer  Send Email to nydealer     
We have a 130 Sport that is cut in half. We ordered it from the factory. I believe that they also offered a 17 Montauk at some point. We put it in the water and drive it around. It really throws those bass fisherman for a look to see a boat with no bow at 6am!
fishgutz posted 02-20-2006 10:30 AM ET (US)     Profile for fishgutz  Send Email to fishgutz     
Looks like Whaler's target audience is unhappy housewives who want to screw over their husbands. Personally, I'm insulted.

Ranger makes an unsinkable boat. They show guys getting to their hot spot in a hurry and catching that first bass of the day. They have a boat in their ads that is all cut up (holes everywhere) showing it still floats, but they don't dwell on that. They are selling boats that go fast and catch fish. THAT sells boats.

I'm not bashing Whaler BOATS here. I just think their advertising dollar could be better spent. Do they want to sell boats or make a (single) point. Stop playing on the fear of sinking and play up the quality of construction, durability, performance, longevity, security and the reason I bought my Whaler: FUN. THAT will sell boats.

TomG posted 02-20-2006 11:05 AM ET (US)     Profile for TomG  Send Email to TomG     
As a video editor/producer who has made hundreds of commercials for major corporations in my career, I can only say...YAWN....

That commercial was boring and over-produced, without an ounce of sublety, passion or excitement. The woman looked like an escapee from a bad girls school movie like "Heathers". And their "running footage" was less than thrilling. How about shots of kids playing in 13's, guys fighting a big tuna offshore in a 32, waterskiing behind a Ventura, flats fishing in a 220 Dauntless? They could have gotten so much more impact out of their 30 seconds...what a waste.

Considering what they probably spent to make that piece, it's a good thing that Whaler sales are up anyway....because this piece isn't going to help. Just my .02...


smw posted 02-20-2006 11:09 AM ET (US)     Profile for smw  Send Email to smw     
Originally, I think that cut-up Whaler ad to emphasize BW unsinkability has been around as long as BW. Originally the ad was unique but now it seems tired to me and has always come up a little short. Because the hull halves are tilted and neither has water IN it has always seemed like an ad-shortcoming to me.

I'd prefer to see something more realistic today. BW specs call out "swamped capacity". A more effective or at least a more evolved ad would be to show a rigged boat that is swamped. Show a swamped boat with people in it that is still floating, and perhaps still running the engine, than the cut-up. Then, expand the ad every year by showing their entire fleet swamped, including the introduction of new model(s). I think that would be a great ad message for BW.

fishgutz posted 02-20-2006 11:13 AM ET (US)     Profile for fishgutz  Send Email to fishgutz     
You want to hire me?
TomG posted 02-20-2006 01:47 PM ET (US)     Profile for TomG  Send Email to TomG     
Fishgutz, your instincts were right on. You have to have passion about your product and convey that to your audience. And today's viewers are more sophisticated and demanding than can't give them 1980's advertising anymore...they just ignore it. Jeez, I felt like I was watching a "this is not your father's oldsmobile" spot.


fishgutz posted 02-20-2006 02:48 PM ET (US)     Profile for fishgutz  Send Email to fishgutz     
I've got an idea.
Friendly paintball battle on the water.
Whaler vs. Bayliner.
After several shots back and forth, the Bayliner starts to take on water and slowly sinks from the holes the paintballs made in the hull.
The Whaler rescues the Bayliner people.
Hooray Whaler!!!
jimh posted 02-20-2006 03:30 PM ET (US)     Profile for jimh  Send Email to jimh     
I dunno... the commercial shows the woman to be in charge and running the boat. That's a message that probably resonates with the notion that the purchase of a big ticket discretionary income item like a boat needs approval from the wife to happen.

To nitpick the spot, there is one shot showing the half-boat underway, but it is framed too tight. You can hardly tell it is the half-boat and not the full boat. On most over-scanned TV sets you won't be able to tell.

The almost blank screen at the end is for the local dealer to insert his name, in case you were wondering. This means the spot is a local spot, designed to be run on local TV or cable by the local dealer. You won't see this version on a network show.


ConB posted 02-20-2006 07:20 PM ET (US)     Profile for ConB  Send Email to ConB     
I'm kinda dating myself but, I remember the the Dick Fisher adds with him sitting in a sawn in two whaler. So sawing whalers in two is not new. It made me chucle.
Also if you saw the part that Jerry was linking to, the add has a little more going on than the video shows.

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