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ContinuousWave: Post-Classic Whalers
Whaler TV ad
|Author||Topic: Whaler TV ad|
posted 02-13-2006 07:49 PM ET (US)
I think we saw the first ever Whaler tv ad on the Weather Channel last night.
A gal was in the garage chainsawing a whaler in two so she could go boating in her half. And she did. A Montauk 150.
Anyone else see this or was I dreaming?
posted 02-14-2006 07:53 AM ET (US)
Sounds like a good campaign. I myself have never seen a boat ad on TV in the New York area. Boat shows, yes--boats, no.
posted 02-14-2006 08:31 PM ET (US)
Wow! I will have to watch for this!
posted 02-14-2006 09:28 PM ET (US)
I stumbled into a whaler ad on the Fishing Channel or some
such years before I bought the whaler. They cut it in two.
I remember the show was about fishing for blue sharks in Monterey,
and they were fishing from a whaler. I had to have been
on business trip somewhere because I've never had cable at
posted 02-15-2006 05:11 PM ET (US)
This commercial is only on The Weather Channel. The best time to watch is at night. I ususally runs during "Storm Stories" and around the "Local on The 8"s".
posted 02-16-2006 03:33 PM ET (US)
Have not seen the Weather Channel ad yet but will keep an eye out for it. I stopped watching storm stories because I kept seeing re-runs. Now I usually just tune in if there's a Coast Guard Rescue, or storm at sea episode.
FSN has been showing Whaler spots during ShipShape TV on Saturday afternoons. Two guys fishing on a dauntless. Older fellow tells the younger to pull anchor so they can move to a different spot. Younger struggles but can't free anchor from bottom. Older says just cut it. Younger produces chainsaw and proceeds to saw the boat in half. Bow is left floating as the two motor away on the aft section and the older gent says to the younger, "All you had to do was cut the line."
posted 02-16-2006 06:41 PM ET (US)
I bet they would sell a ton of boats if they ran that ad during the stupor bowl. Sounds a lot better than some of the ads they ran. Problem is the bowl is opposite boating season by 6 months, but the chainsaw image and winter specials could stick until buying season.
|JOHN W MAYO||
posted 02-17-2006 12:29 PM ET (US)
Definately would sell a ton of Whalers if they ran that ad during the supper bowl. I would watch the supper bowl just to see the commercial, as I care nothing for the game itself.
Second thought, maybe the supper bowl should give Whaler free air space to attract more viewer to watch there game...:-)
posted 02-17-2006 11:36 PM ET (US)
For those who have not seen the TV ad yet, I have posted it on my web site. the link is
posted 02-18-2006 12:04 AM ET (US)
NY, I think you can expect to receive a nasty letter from The Weather Channel. Now that you've posted the video, their late night ratings have dropped substantially :-)
posted 02-18-2006 07:17 AM ET (US)
nydealer forgot to add.
posted 02-18-2006 08:47 AM ET (US)
nydealer--Thanks for posting that commercial. I had not seen it on broadcast or cable TV yet.
posted 02-18-2006 09:14 PM ET (US)
There's a lot of good information on this forum.
Thanks for posting the Whaler commercial
posted 02-19-2006 03:49 AM ET (US)
Thanks for posting the link. Great ad indeed. It should be something to keep the Whaler critics silent.
posted 02-19-2006 08:15 PM ET (US)
In my humble opinion that is the stupidest commercial I've ever seen.
What is the ad agency thinking? Besides unsinkability, what are they selling?
If sinking was my only concern I'd never leave land.
I'm very disappointed.
Boston Whaler needs to find a new ad agency.
posted 02-20-2006 01:31 AM ET (US)
The purpose of an ad is to set you apart from the competition. EVERY BOAT gets you out on the water. With that logic, Whaler wouldn't be any more appealing than a Bayliner. Since you are on this forum I assume that you don't have a Bayliner. When I tell a prospective buyer that a whaler is unsinkable they usually respond "that's what they said about the Titanic". They don't believe that the boat could be cut in half and still operate. I think it is a great commercial and I know for a fact it has generated a lot of interest in Whalers.
posted 02-20-2006 02:19 AM ET (US)
A dealer I visited a few months ago had a sawn-in-half Boston Whaler on his showroom floor. It is a good display device. Apparently the factory makes these available to dealers on occasion.
The dealer also said the two halves of the boat they received did not match. I guess the factory wants to make sure no dealer tries to put the boat back together again.
posted 02-20-2006 08:03 AM ET (US)
We have a 130 Sport that is cut in half. We ordered it from the factory. I believe that they also offered a 17 Montauk at some point. We put it in the water and drive it around. It really throws those bass fisherman for a look to see a boat with no bow at 6am!
posted 02-20-2006 10:30 AM ET (US)
Looks like Whaler's target audience is unhappy housewives who want to screw over their husbands. Personally, I'm insulted.
Ranger makes an unsinkable boat. They show guys getting to their hot spot in a hurry and catching that first bass of the day. They have a boat in their ads that is all cut up (holes everywhere) showing it still floats, but they don't dwell on that. They are selling boats that go fast and catch fish. THAT sells boats.
I'm not bashing Whaler BOATS here. I just think their advertising dollar could be better spent. Do they want to sell boats or make a (single) point. Stop playing on the fear of sinking and play up the quality of construction, durability, performance, longevity, security and the reason I bought my Whaler: FUN. THAT will sell boats.
posted 02-20-2006 11:05 AM ET (US)
As a video editor/producer who has made hundreds of commercials for major corporations in my career, I can only say...YAWN....
That commercial was boring and over-produced, without an ounce of sublety, passion or excitement. The woman looked like an escapee from a bad girls school movie like "Heathers". And their "running footage" was less than thrilling. How about shots of kids playing in 13's, guys fighting a big tuna offshore in a 32, waterskiing behind a Ventura, flats fishing in a 220 Dauntless? They could have gotten so much more impact out of their 30 seconds...what a waste.
Considering what they probably spent to make that piece, it's a good thing that Whaler sales are up anyway....because this piece isn't going to help. Just my .02...
posted 02-20-2006 11:09 AM ET (US)
Originally, I think that cut-up Whaler ad to emphasize BW unsinkability has been around as long as BW. Originally the ad was unique but now it seems tired to me and has always come up a little short. Because the hull halves are tilted and neither has water IN it has always seemed like an ad-shortcoming to me.
I'd prefer to see something more realistic today. BW specs call out "swamped capacity". A more effective or at least a more evolved ad would be to show a rigged boat that is swamped. Show a swamped boat with people in it that is still floating, and perhaps still running the engine, than the cut-up. Then, expand the ad every year by showing their entire fleet swamped, including the introduction of new model(s). I think that would be a great ad message for BW.
posted 02-20-2006 11:13 AM ET (US)
You want to hire me?
posted 02-20-2006 01:47 PM ET (US)
Fishgutz, your instincts were right on. You have to have passion about your product and convey that to your audience. And today's viewers are more sophisticated and demanding than ever...you can't give them 1980's advertising anymore...they just ignore it. Jeez, I felt like I was watching a "this is not your father's oldsmobile" spot.
posted 02-20-2006 02:48 PM ET (US)
I've got an idea.
Friendly paintball battle on the water.
Whaler vs. Bayliner.
After several shots back and forth, the Bayliner starts to take on water and slowly sinks from the holes the paintballs made in the hull.
The Whaler rescues the Bayliner people.
posted 02-20-2006 03:30 PM ET (US)
I dunno... the commercial shows the woman to be in charge and running the boat. That's a message that probably resonates with the notion that the purchase of a big ticket discretionary income item like a boat needs approval from the wife to happen.
To nitpick the spot, there is one shot showing the half-boat underway, but it is framed too tight. You can hardly tell it is the half-boat and not the full boat. On most over-scanned TV sets you won't be able to tell.
The almost blank screen at the end is for the local dealer to insert his name, in case you were wondering. This means the spot is a local spot, designed to be run on local TV or cable by the local dealer. You won't see this version on a network show.
posted 02-20-2006 07:20 PM ET (US)
I'm kinda dating myself but, I remember the the Dick Fisher adds with him sitting in a sawn in two whaler. So sawing whalers in two is not new. It made me chucle.
Also if you saw the part that Jerry was linking to, the add has a little more going on than the video shows.
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