BRP Announces the new ROTAX OUTBOARD ENGINE
Posted: Mon Aug 08, 2022 9:03 am
In a Press Release on August 7, 2022, Bombardier Recreational Products finally dropped the other shoe on its sudden and unexpected cessation of manufacture of Evinrude outboard engines two years ago in 2020. BRP has re-introduced itself to the outboard engine market with what it is calling the "all-new Rotax Outboard Engine with Stealth Technology."
The "stealth" component is the form factor of the outboard engine: it disappears under the boat. In its press release BRP refers to their new product with a variety of adjectives: disruptive; seamless; holistic, daring, innovative, integrated, distinctive, contemporary, and a new height of design. Wow--that is a lot to live up to.
BRP further states they have "completely rethought, reimagined, and redesigned" the outboard engine. The new Rotax Outboard Engine with Stealth Technology will provide all the usual benefits of the outboard engine--price, performance, handling, ease of maintenance, and full trim--with the addition of being hidden, being quiet, and being efficient.
The press release provides three pictures of the Rotax Outboard Engine. But the engine is so stealthy that you cannot see the engine at all in any of the pictures. I guess that is proof of how stealthy the engine really is.
At the moment there are only two versions of the Rotax Outboard Engine: 115-HP and 150-HP. The engines are apparently available only as a package with a new boat from one of three BRP house brands: Manitou, Alumacraft, and Quintrex. If you are not familiar with Quintrex, it is an aluminum boat made in Australia.
BRP is equally unreserved in its use of adjective for the combination of the Rotax Outboard Engine with its three boat brands; the boats will offer "unrivaled" experiences, at "incredible values", and will be "irresistible" to consumer.
I guess there is nothing better than optimism when you launch a new product.
Discarding the Evinrude brand name, which, by the way, made the FIRST outboard engine, in favor of Rotax, a brand name with practically zero name recognition in the realm of boating and outboard engines, seems like very strange marketing. It's like FORD changing its brand to be CARJAX or something similarly odd.
The press release concludes with the usual caution to readers that it contains "forward-looking statements" that are not historical facts. Yes, I think that is for certain.
None of this is a big surprise. Earlier BRP gave very clear signals that it was already well along the way on this path. Compare at my previous article on this topic at
Evinrude Legacy
https://continuouswave.com/forum/viewto ... f=4&t=7249
What is not made clear is the engine technology: will it be two-stroke-power-cycle or four-stroke-power-cycle? This apparently also will be kept hidden from view.
The "stealth" component is the form factor of the outboard engine: it disappears under the boat. In its press release BRP refers to their new product with a variety of adjectives: disruptive; seamless; holistic, daring, innovative, integrated, distinctive, contemporary, and a new height of design. Wow--that is a lot to live up to.
BRP further states they have "completely rethought, reimagined, and redesigned" the outboard engine. The new Rotax Outboard Engine with Stealth Technology will provide all the usual benefits of the outboard engine--price, performance, handling, ease of maintenance, and full trim--with the addition of being hidden, being quiet, and being efficient.
The press release provides three pictures of the Rotax Outboard Engine. But the engine is so stealthy that you cannot see the engine at all in any of the pictures. I guess that is proof of how stealthy the engine really is.
At the moment there are only two versions of the Rotax Outboard Engine: 115-HP and 150-HP. The engines are apparently available only as a package with a new boat from one of three BRP house brands: Manitou, Alumacraft, and Quintrex. If you are not familiar with Quintrex, it is an aluminum boat made in Australia.
BRP is equally unreserved in its use of adjective for the combination of the Rotax Outboard Engine with its three boat brands; the boats will offer "unrivaled" experiences, at "incredible values", and will be "irresistible" to consumer.
I guess there is nothing better than optimism when you launch a new product.
Discarding the Evinrude brand name, which, by the way, made the FIRST outboard engine, in favor of Rotax, a brand name with practically zero name recognition in the realm of boating and outboard engines, seems like very strange marketing. It's like FORD changing its brand to be CARJAX or something similarly odd.
The press release concludes with the usual caution to readers that it contains "forward-looking statements" that are not historical facts. Yes, I think that is for certain.
None of this is a big surprise. Earlier BRP gave very clear signals that it was already well along the way on this path. Compare at my previous article on this topic at
Evinrude Legacy
https://continuouswave.com/forum/viewto ... f=4&t=7249
What is not made clear is the engine technology: will it be two-stroke-power-cycle or four-stroke-power-cycle? This apparently also will be kept hidden from view.