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  I'll keep mine painted silverblue, paint it black and it looses resale value too!

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Author Topic:   I'll keep mine painted silverblue, paint it black and it looses resale value too!
JFM posted 06-28-2002 09:57 AM ET (US)   Profile for JFM   Send Email to JFM  
I take no sides. I have owned Johnson, Evenrude, Mercury and Yamaha and have been happy with them all. However, if you look at boats from dealers used (I have done this quite a few times), they put a premium on Yamahas.
Case in point; Last year I looked at Portage Marine (a Whaler dealer). They had 2 13 GLS models a 1999 and a 2000. The '99 had a 40 2 stroke Yamaha, the '00 had a 40 2 stroke Mercury. They wanted 2,000 more for the '99. I questioned them and was told "Yamaha commands a higher premium". I have also noticed this on bigger engines, why?
Regards, Jay P.S. Remember no sides taken!
JFM posted 06-28-2002 09:59 AM ET (US)     Profile for JFM  Send Email to JFM     
Sorry loses.
bigz posted 06-28-2002 11:12 AM ET (US)     Profile for bigz    
Jay, it is some what of an illusion created by Yamaha who's franchise contracts are pretty tough regarding discounting. As with all of the manufactures they have price points depending on dealer volume. Dealers are no fools so even if a high volume Yamaha dealer could pass on a few percent because of his lower price he isn't foolish enough to do so. Though I can point to some huge dealers which discount Yamaha considerably however it is frowned on by Yamaha then again if they are purchasing 100's of outboards annually Yam ain't about to make much to do over it.

The smaller and mid size dealer pricing does give them some latitude but in these cases Yamaha has been know to threaten revoking their franchise if found discounting. These dealers are in no position to buck the program.

In the case you cited the Yamaha had to be dealer rigged on that 13 where as the Mercury came direct pre-rigged from BW thus a significant savings on the 2000 model vs. the $$$ the dealer had invested in the 1999 at the excuse called premium price of the Yamaha.

You very well may think it doesn't take that much to rig out a 40hp on a 13 well it can depending on what is being installed take any where from 3 to 5 or more shop hours! Most dealer shops today bill out at $65 to $75 per hour so that money has to be recouped some way to boot. Z

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