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Author Topic:   Whaler Owner Loyalty Promo
chopbuster posted 01-05-2009 06:45 PM ET (US)   Profile for chopbuster  
In addition to the recently published BW incentives promo, BW will also announce tomorrow, Tuesday Jan 6, 2009 via email, their first time ever, Owner Loyalty promo in the amount of $500 for each current BW owner towards the purchase of a new whaler in 2009.

This added incentive is per BW owner not per BW boat.


TRAFFICLAWYER posted 01-05-2009 08:46 PM ET (US)     Profile for TRAFFICLAWYER    
Woefully inadequate incentive.
Feejer posted 01-06-2009 08:00 AM ET (US)     Profile for Feejer  Send Email to Feejer     
Still waiting for my email. I wonder if they'll have anything if your buying an 07 or 08 leftover?
Feejer posted 01-06-2009 08:07 AM ET (US)     Profile for Feejer  Send Email to Feejer     
Is this part of this? http://www.whaler.com/boatingstimulus/
Ritzyrags posted 01-06-2009 09:29 AM ET (US)     Profile for Ritzyrags  Send Email to Ritzyrags     
http://www.whaler.com/boatingstimulus/
Tohsgib posted 01-06-2009 12:10 PM ET (US)     Profile for Tohsgib  Send Email to Tohsgib     
$500...wonder where they hide this? $398,000 34' and they want to throw me a free tank of fuel? Wait they already do that. Actually though...Sal A could have saved like $3000 over the last 2 years if this was in effect then.
GreatBayNH posted 01-06-2009 01:56 PM ET (US)     Profile for GreatBayNH  Send Email to GreatBayNH     
I just got the e-mail. To be clear the incentive is for an additional $500 USD off.

"Own a Whaler? Ask you local dealer about the Boston Whaler Owners Club Loyalty Bonus for an additional $500 off!"

This brings the total discount on a 2008 Montauk 170 to $2000, 2009 = $1,500.

Tohsgib posted 01-06-2009 02:01 PM ET (US)     Profile for Tohsgib  Send Email to Tohsgib     
There have been a few here with written bottom line quotes. I wonder if they will get an additional $500 off after today?
chopbuster posted 01-06-2009 04:39 PM ET (US)     Profile for chopbuster    
To be further clear;

The BW owner will also be required to present to the dealer,
the $500 "loyalty coupon" which is being direct mailed to currently registered BW owners.

No coupon bearing your registered name and address, no additional $500 discount.

Feejer posted 01-06-2009 07:41 PM ET (US)     Profile for Feejer  Send Email to Feejer     
I guess trading in your old Whaler is not enough proof, you need to bring the coupon in also. lol
chopbuster posted 01-06-2009 08:08 PM ET (US)     Profile for chopbuster    
Agreed, it may be that they look to control the coupon funding by using owner registration as the qualifier.

Only registered owners with an email address received that loyalty announcement.
The remainder of registered owners will receive notice via snail mail.

If you go to whaler.com the loyalty announcement is not included on the stimulus page.

Ritzyrags posted 01-06-2009 08:10 PM ET (US)     Profile for Ritzyrags  Send Email to Ritzyrags     
Well, I got my EMAIL offer from the Boston Whaler site today.
I think that if one is shopping for a new Whaler,it is a very good rebate.
And this ON TOP of the already offered rebates for the 2008 and 2009 models.
You really got to like that now!
Too bad that I haven't saved enough to buy the whole company..

Serge.

chopbuster posted 01-06-2009 08:27 PM ET (US)     Profile for chopbuster    
A slight correction;

All registered owners will receive notice & a $500 bonus coupon via snail mail.

Sal A posted 01-06-2009 09:46 PM ET (US)     Profile for Sal A  Send Email to Sal A     
nick,

I splattered my keyboard.

lizard posted 01-06-2009 11:33 PM ET (US)     Profile for lizard  Send Email to lizard     
Well, its almost insulting, it seems arrogant and it appears that BW thinks that they are insulated or above reproach.

These "incentives" are: inadequate.

Brunswick is on the skids, like many other boat builders. They seem to be unwilling to skim the fat off of their gravy.

In this economy, what is $1500 off of a Montauk?

I am particularly happy that my quest is for an older Outrage needing re-power. I can not see dropping $47K into a boat whose fit and finish is lagging behind a boat that is 20 years older.

BlueMax posted 01-07-2009 01:25 AM ET (US)     Profile for BlueMax  Send Email to BlueMax     
Hmmmm - let me get rid of my current BW and go $20+ Grand in debt in order to save $500 on a new BW... Seems to me that BW (Brunswick) would be better served by simply lowering their prices to the public overall and therefore offering a better incentive to all interested parties rather than limiting their limited incentives to a limited group of individuals that already own their product and are perfectly happy with keeping what will last for decades to come.

No thanks, for $500 - even if it were 20 years old and I can get $500 more today than I paid $15,000 less on then, I'll run what I have, which will still be running strong for another 20 years. Maybe at that time I'll consider taking the owner incentive on the new $150,000 170 Montauk ... or just buy a brand new $17,000 17' Carolina Skiff 40 years from now.

Dan posted 01-07-2009 08:48 AM ET (US)     Profile for Dan  Send Email to Dan     
I think the rebate is good. I don't think it's intended to motivate people that are far from being in the market to buy a new Boston Whaler. More likely, it's a shove for people who have the money and are on the fence or hesitating. Personally, I like the desert tan, lighter weights, and wood of the classics. As a Boston Whaler fan, I would rather think positive thoughts regarding the company. Sure people would love huge rebates, but if BW sells too far below cost, the result will be the same as not selling. You can only push a vendor/merchant so far. I think Boston Whaler might do well to have a promotion where they fly customers with a deposit on a Whaler to the factory, and roll out the red carpet -- get the customers excited. The cost of many Whaler is about the cost of a car. But driving on a road can't IMHO compare to driving on water.
Feejer posted 01-07-2009 09:11 AM ET (US)     Profile for Feejer  Send Email to Feejer     
Not to change the subject, but I looked at an Edgewater 188C over the weekend along with an Outrage 190. BW better do something with their pricing soon. Not only was the Edgewater cheaper but the build quality was phenomenal. The dealer offered a test ride, but being 28 degrees I passed
Feejer posted 01-07-2009 10:16 AM ET (US)     Profile for Feejer  Send Email to Feejer     
I forgot to add. Even though Edgewater Sales their boats rigged for Yamaha the dealer told my you can buy the boat bare and have your dealer install anything you want.
hauptjm posted 01-07-2009 10:20 AM ET (US)     Profile for hauptjm    
I got my e-mail offer the other day from Whaler. The New Orleans Boat Show starts today. Maybe I'll go check out what I can get for my $500!
lizard posted 01-07-2009 10:34 AM ET (US)     Profile for lizard  Send Email to lizard     
Dan-

I agree with supporting Whaler. Here's my issue- I walked into a Marine Max with a fellow CW'er a while back. The salesman knew very little about the boat frankly. They openly snickered when I discussed my older Montauk in trying to make some comparisons. We actually started the day at a different Marine Max, not knowing that the Conquest line was the only one carried at that location. Talk about looking down your nose at someone...

I don't think people who are going to drop $47K on a boat are pushed by the $500 incentive, it is looked at like an small amenity.

Also, Feejer is right on the money, both Edgewater and Everglades have the fit, finish and build. Options as standards. If I were in the market for a new rig, I'd have a hard time telling myself the Whaler was the best bang for my buck, all things considered.

Another CW'er traded his beloved Montauk for an Edgewater (I believe it was the 185 at that time) and felt it was a far better boat.

I love my older Whalers, but I think current Whaler pricing is over the top.

Feejer posted 01-07-2009 11:01 AM ET (US)     Profile for Feejer  Send Email to Feejer     
If I was dropping 40K on a new boat I would buy the Edgewater 188 over the Outrage 190 in a heartbeat. Take a look at them during the upcoming boat shows.
Tohsgib posted 01-07-2009 11:31 AM ET (US)     Profile for Tohsgib  Send Email to Tohsgib     
If I was dropping $47k on a boat it would be a a 1990ish 31 Whaler with twin diesels and a small tower...now that is bang for your your buck!

Again most classic owners are not going to buy a new Whaler unless their classic was a stepping stone from the get go. Being my boats are 1969, 1976, 1981, and 1987 do you really think $500 is gonna get me into a marine-joke stealership to buy a new boat with an outboard I don't want?

falcon posted 01-07-2009 11:54 AM ET (US)     Profile for falcon  Send Email to falcon     
Great! another incentive from BW. When I purchased my boat a few years ago BW had a "clear the deck " promo. I was to get back $1000. Never saw the money. I tried to contact BW but knowone could tell me where the money went.I'm not a happy repete customer.
BlueMax posted 01-07-2009 12:06 PM ET (US)     Profile for BlueMax  Send Email to BlueMax     
Falcon - was the thousand deducted from the price of your purchase maybe?
falcon posted 01-08-2009 09:58 AM ET (US)     Profile for falcon  Send Email to falcon     
No, the dealer faxed the purchase info to BW and they had no reply either.
Feejer posted 01-08-2009 10:14 AM ET (US)     Profile for Feejer  Send Email to Feejer     
So you just let 1000 bucks walk? I would have been sitting at the dealers door step until I got an answer.
falcon posted 01-09-2009 12:30 PM ET (US)     Profile for falcon  Send Email to falcon     
I blame BW not my dealer.Next boat will be another brand.I also make it a point when asked about my boat to relay the experience.
vin197922OUTRAGE posted 01-09-2009 12:55 PM ET (US)     Profile for vin197922OUTRAGE  Send Email to vin197922OUTRAGE     
I sell edgewaters and have to agree that the quality is better than a whaler and you can get a yamaha outboard instead of a mercury outboard.I own 2 whalers(1977 13' and 1979 22' outrage)and would have to say the new whalers are not worth the money thay ask.The edgewater's fit and finish is second to none and what's underneath the skin is even better that what you can see.I know this is a whaler iste but it is the truth.
Feejer posted 01-09-2009 02:12 PM ET (US)     Profile for Feejer  Send Email to Feejer     
Hey Vinny

I was at your place last Saturday. Edgewater make a hell of a boat

BlueMax posted 01-09-2009 02:21 PM ET (US)     Profile for BlueMax  Send Email to BlueMax     
Falcon - I blame your dealer. He advertised and apparently promised you $1,000 cash back if you purchased a certain product and then did not follow through or follow up to deliver. I would want the money from him and let him deal with BW. If there was a flaw in the deal, be it paperwork or qualifications - that is not on you or BW. I believe the onus was on the dealer to ensure that everything was in order for you to qualify and receive the money back or to let you know why you don't qualify or why you will not receive your money as promised. If everything was in order than it is on the dealer to pursue your rebate - he can't get away with 'hey, I'm just the middle man' - there is a responsibility and duty to properly represent the deal to both customer and manufacturer when you insert yourself in the middle. You didn't make a deal with BW - you made a deal with the dealer to buy a BW. It came with conditions and promises made to you by the dealer acting as BW's representative, but that is what happens when you put yourself on the front lines as a firewall between manufacturer and purchaser, sometimes you get burned and have to take one on the chin if the deal or transaction was not handled properly.

I think BW (Brunswick) would pay much more attention to a dealer saying I am not selling any more brand new BWs more so than an individual saying I am not buying anymore brand new BWs because of such-and-such recent experience.

The dealer would be more hurt losing a single customer than BW, but BW would be more hurt possibly losing a dealer. "Threaten" the dealer with loss of return business and let him take it up with BW. I'm pretty sure your grand would have appeared from somewhere.

Just my opinion,
Max

chopbuster posted 01-09-2009 02:22 PM ET (US)     Profile for chopbuster    
Received my "loyalty coupon" today.

It is essentially a small "stimulus" brochure bearing the name and address of the registered owner.

This is the document required to get the additional $500 incentive at the BW dealership.

Don't leave home without it !

vin197922OUTRAGE posted 01-09-2009 03:57 PM ET (US)     Profile for vin197922OUTRAGE  Send Email to vin197922OUTRAGE     
Feejer,I was out of town.I heard we had a few lookers in.She is an awesome 18' boat and rides like a 21'.If you come in again make sure you say hello.
BlueMax posted 01-09-2009 05:47 PM ET (US)     Profile for BlueMax  Send Email to BlueMax     
Pure Curiosity Question:

Would Edgewater (or a dealer) consider honoring the BW "loyalty" coupon in an effort to lure that customer away from a Whaler?

I would think $500 is not really all that much toward investing in a future loyal Edgewater fan and possible/probable repeat consumer, or even the one time sale taken away from a tough competitor in a tough market, especially since it would likely be several years - even 5 to 10 or more (unless it's Sal) - before that consumer went back for another major purchase in that market.

Hmmmm, Maybe Feej can try that tack?

Buckda posted 01-09-2009 07:12 PM ET (US)     Profile for Buckda  Send Email to Buckda     
First of all, it's funny how people act sometimes.

One day we had box lunches delivered to work for a meeting I was participating in. There were extras. I took an extra one and put it in the refrigerator because almost every day I passed a homeless guy at the exit ramp to my apt who was begging for money.

On the way home as I approached the exit ramp, I got the box ready and when I came to the light at the bottom of the ramp, I gave the box to him. He refused it!

The next morning, I put the lunch in my truck again and left town to Michigan. I figured I'd have it for lunch that afternoon while working on the Whaler in the barn. I passed another homeless guy and decided to give it to him. He gladly accepted it with a "God Bless You" and a big smile. He was obviously hungry.

Now: picture yourself walking out of a dealership having purchased a new Boston Whaler. A guy approaches you and hands you five crisp $100 bills - a gift that is legit and without strings. Are you going to say "nah!" or are you going to accept?

You guys would seriously walk away from $500 because it was such an insignificant percentage of the purchase you just made (and deleted from your bank account)?! Seriously?

Or an even better question for those of you who are so indignant: When is the last time you purchased a Whaler new from the dealer (not a used boat), and when is the next time you truly, REALISTICALLY plan to buy another?


I'd guess maybe one person who's posted so far would be a high percent of truly honest responses.

Get over it. $500 is better than nothing. If you're buying a boat anyway it covers the cost of quality ground tackle, chain, rode and maybe a couple extra PFD's or a flare kit. It's gravy. It's free.

It was designed for people who were buying anyway to be rewarded for being loyal customers.

sheesh.

*steps off soapbox*

Feejer posted 01-09-2009 07:12 PM ET (US)     Profile for Feejer  Send Email to Feejer     
Max
If I was looking to buy an Outrage 190 I would try the tactic with the Edgewater 188. After looking at the boat its not going to work for me. My son is really into skiing and wake boarding and not much into fishing. I don't have too many more summers with him and would like to get something we would both be happy with. A used Dauntless 18 is really what I'm looking for.
Feejer posted 01-09-2009 07:13 PM ET (US)     Profile for Feejer  Send Email to Feejer     
Used........ that's in 2-3 years old.
SC Joe posted 01-09-2009 09:46 PM ET (US)     Profile for SC Joe  Send Email to SC Joe     
I got my offer in email a few days ago and in snail mail today.

I won't be trading my '08 Montauk 170 in on an '09 model.

Yiddil posted 01-09-2009 10:36 PM ET (US)     Profile for Yiddil  Send Email to Yiddil     
I find myself again listening to all this with the thoughts...

If your in the market and will really be buying a new Whaler in these times and your offered an extra 500. to take off the deal, why wouldn't you? I agree with Dave...who wouldn't?

Is whalers Stimulas not enough? I wonder who would want less, probabaly no one, and everyone would always want more off the price.

The facts are what they are, these are the prices, less hangling and barganing.. If you want a better deal than they are giving you, go find one.from a different boat dealer or make, heck its your dinner party...

Boston Whaler is in the market to sell their boats and assessories and make as much money as they can. Much to everyone's suprize, They make a lot of money doing so, and have a lot of knowlegable people doing the numbers, the marketing and the designing...They make take all these comments to ehart at some point, but I suspect not a single one of you will make the company change their mind about prices, and about sales stimulus, or discounts of their product.

To say you would not take a discount of 500 because its not enough strikes me as kind of ..well...strange...If your buying a boat anyway, why wouldn't you?

I wonder how many on this thread are really going to go out in thsi economy and spend 20, 30, more thousands of dollars on a new whaler right now??? And how many are really buying larger whalers for even more money???As we have seen here, most are trailering their boats and a majority are 19 footers and smaller, with many used and classics to boot.

I remember when new models where only being discounted 3000.00 and I wished it was more 5 years ago, but except for wishfull thinking, if you want that boat, thats the price...or you go to another dealer or boat....

I do think that any discount is better than no discount and even though you may think you want more, the whaler people obviously decided that already.

Its your dinner party...if you want to feel insulted, thats up to you I guess.If I were buying a new Whaler, I'd get insulted and take the 500. and get me something nice with it:))and then I wouldnt feel so insulted anymore:))

BlueMax posted 01-10-2009 09:03 AM ET (US)     Profile for BlueMax  Send Email to BlueMax     
My suggestion to those that are seriously in the market of purchasing a new Whaler and have received a customer loyalty coupon:

Make your best deal and when you are sure that is the best the dealer can do price-wise, then pop out your additional $500 off coupon and ink the deal. Do not mention it before hand as the dealer will likely throw that in right off the top when negotiating price with you to make you think you are getting a better deal than you possibly could.

Just my opinion.

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