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Author Topic:   GENMAR Now Bankrupt
Whaler19 posted 06-01-2009 10:26 PM ET (US)   Profile for Whaler19   Send Email to Whaler19  
Genmar (Ranger, Larson, Glastron) filed for protection from its creditors under federal bankruptcy laws.
Ritzyrags posted 06-01-2009 11:38 PM ET (US)     Profile for Ritzyrags  Send Email to Ritzyrags     
So did GM today..
fourdfish posted 06-02-2009 07:51 AM ET (US)     Profile for fourdfish  Send Email to fourdfish     
So did Chrysler! How many others will follow?
Tohsgib posted 06-02-2009 11:25 AM ET (US)     Profile for Tohsgib  Send Email to Tohsgib     
Hopefully Brunswick so we can get a Whaler with any engine we please and Mercury engines will be a thing of the past.
hauptjm posted 06-02-2009 11:38 AM ET (US)     Profile for hauptjm    
Here's a link to an article in Soundings Trade Only: http://www.tradeonlytoday.com/home/ 498182-breaking-news-genmar-files-for-bankruptcy-protection . Read the comments below the article - they speak volumes!
hauptjm posted 06-02-2009 01:55 PM ET (US)     Profile for hauptjm    
Genmar had over 1,100 dealers in their network selling the 15 different boat brands they manufactured. According the to Marine Retailers Assiciation of America (MRAA), the effects could be devastating to the recreational boating industry.

Think of the dealers that have all of these boats in their inventory. There's going to be quite a few that go under. Warranty work will be non-existent.

According to Phil Keeter. President of MRAA, "There will be a lot of dealers that will never sell another Genmar boat regardless of what Irwin does," Keeter predicted. "It's devastating."

Buckda posted 06-02-2009 02:06 PM ET (US)     Profile for Buckda  Send Email to Buckda     
Why wouldn't warranty work be covered? It is chapter 11, not 7.

Tohsgib posted 06-02-2009 02:23 PM ET (US)     Profile for Tohsgib  Send Email to Tohsgib     
Have you ever heard of Dorado boats? They go Chapt 11 about every other year for the last few decades.

Again believe 1/2 of what you see and nothing of what you hear or read.

L H G posted 06-02-2009 02:40 PM ET (US)     Profile for L H G    
Here's more information:

http://www.tradeonlytoday.com/home/ 498209-genmar-deals-with-bankruptcy-filing

Picking up on Nick's post, it is widely known that Jacobs hated Mercury because of their own boat brand competition, and only installed Mercs when customers demanded it.

He had a close relationship with BRP/Evinrude, having bought many of the old OMC boat brands, so this could have a devastating effect on BRP also, who will have to get in line to get paid I would imagine. Recently, he had been promoting Ranger Bass boats with flag draped Evinrude 250HO's.

It's now becoming clear that in the spend and borrow days of highly leveraged America, now hopefully behind us, the boating industry also got out of control in number of look alike boat brands, number of dealerships and number of engine brands. Now it's down to who will survive as boating also de-leverages back to reality. I do think that a few of Genmar's brands will survive. It looks like the people who gave him credit in good faith, and under the assumption of getting paid back on their loans, are the ones going to take a bath, and of course, their employees and dealerships.

I just love the terms "bankruptcy" and "Re-structuring".
These are simply politically correct terms for sticking it to the people who loaned you their hard earned money in good faith, or in the case of Banks, their depositors hard earned money (yours). All of which is why credit has dried up. Who would you loan your own money too? Ssomebody in the boating business? Not likely.

hauptjm posted 06-02-2009 02:45 PM ET (US)     Profile for hauptjm    
As to warranties, Jacobs has to ask the bankruptcy court for approval to allow Genmar to pay appropriate dealer warranties and rebate claims. The Court does not have to grant this.

As far as what to believe regarding bankruptcy of the second largest recreational boat builder in the World and some builder with 15 dealers that sells "factory-direct", I'm not sure how to measure the inability to compare. What I do know is, "According to court documents, Genmar Holdings has between 100 and 199 creditors, between $10 million and $50 million in estimated assets, and $100 million to $500 million in estimated liabilities." I promise you, Federal Bankruptcy judges don't gossip!

If you listen to Irwin Jacobs' statement, he claims $100 million in assets. Guess whose version counts!

Source: Soundings Trade Only

Buckda posted 06-02-2009 02:55 PM ET (US)     Profile for Buckda  Send Email to Buckda     
Jim -

According to the Trade Only article linked by LHG above:

quote:
According to court documents, Genmar Holdings has between 100 and 199 creditors. the company has listed assets of $237.5 million and liabilities of $216.5 million.

That is quite different than the $10-$50 million assets and $100-$500 million liabilities you cite. I'm looking but not seeing that information.

This is a sad chapter in American recreational boating.

Dave

hauptjm posted 06-02-2009 03:00 PM ET (US)     Profile for hauptjm    
Dave,

See here, paragraph 13: http://www.tradeonlytoday.com/home/ 498209-genmar-deals-with-bankruptcy-filing

Buckda posted 06-02-2009 03:02 PM ET (US)     Profile for Buckda  Send Email to Buckda     
Jim -

Look again. That is exactly where I'm pulling my information in my post above. I've pasted it below; paragraphs 12 and 13 from that article:

quote:
According to court documents, Genmar Holdings has between 100 and 199 creditors. the company has listed assets of $237.5 million and liabilities of $216.5 million. Jacobs said these figures do not include more than $400 million in intngible assets.

In the list of creditors holding the 20 largest unsecured claims, Minneapolis law firm Maslon, Edelman, Borman, Brand is listed as the largest, with a claim of $186,690. Other creditors include additional law firms, Deloitte Tax, PricewaterhouseCoopers, Statistical Surveys and Google.


Buckda posted 06-02-2009 03:03 PM ET (US)     Profile for Buckda  Send Email to Buckda     
...I even included their spelling errors.
hauptjm posted 06-02-2009 03:05 PM ET (US)     Profile for hauptjm    
Interestingly, the link I provided show the same information as LHGs. I assume the writer amended her figures because I still have the Tab opened from earlier and it clearly states:

quote:
More details on Genmar's Chapter 11 filing Print
June, 02 2009, 11:00 AM

Announcing that his company had filed for bankruptcy, Genmar Holdings chairman and CEO Irwin Jacobs noted that previous economic downturns "do not even remotely resemble" anything close to what has taken place in the industry during the last year.
See Related Articles

* Dealers and Distributors
* EXTRA: Genmar files for bankruptcy protection
* Genmar expanding its FinCraft line
* Genmar extends holiday shutdown in Wisconsin
* Genmar is expanding its FinCraft line

Genmar, the country's second-largest boatbuilder, yesterday filed for Chapter 11 reorganization protection in U.S. bankruptcy court in Minnesota. The filings were made by Genmar Holdings and its 21 subsidiaries.

Those other companies include Carver Industries, Carver Yachts International, Genmar Industries, Genmar Yacht Group, Marine Media, Triumph Boats and VEC Technology.

The debtors intend to file a motion for joint administration of their Chapter 11 cases.

According to court documents, Genmar's board of directors decided May 29 that it was in the best interest of the company to file for Chapter 11.

"If someone would have said to me as recently as even one month ago that Genmar would someday be filing for Chapter 11, I would have said it was not even a remote possibility," Jacobs said in a statement.

"I've always looked for ways to enhance Genmar's balance sheet and felt that, even though business conditions were incredibly difficult, there were alternatives available," he added. "Unfortunately, I didn't have the necessary time to complete any of the alternative financing acceptable to the banks."

Jacobs did not immediately return a call for comment this morning.

In his statement, Jacobs said Genmar has access to sufficient cash and has current assets available to support its ongoing business and pay its vendor suppliers on future purchases.

The company has received a commitment for a Debtor-in-Possession financing proposal from Wells Fargo and Fifth Third banks that will be submitted to the court for approval, Jacobs said.

"Additionally, in the first court hearing, Genmar will be asking the bankruptcy court for approval to allow Genmar to pay appropriate dealer warranty and rebate claims," he added.

Genmar has more than $100 million in current assets, as well as additional fixed assets and intangible assets that will allow the company to come through this, Jacobs said in his statement.

According to court documents, Genmar Holdings has between 100 and 199 creditors, between $10 million and $50 million in estimated assets, and $100 million to $500 million in estimated liabilities.

In the list of creditors holding the 20 largest unsecured claims, Minneapolis law firm Maslon, Edelman, Borman, Brand is listed as the largest, with a claim of $186,690. Other creditors include additional law firms, Deloitte Tax, PricewaterhouseCoopers, Statistical Surveys and Google.

Jacobs said he plans to reorganize and come out of Chapter 11 "as a stronger and better company." The company will submit its overall reorganization plan for approval to the court as soon as possible.

Genmar has until Sept. 29 to file its Chapter 11 plan with the court, documents show.

Minneapolis-based Genmar Holdings has approximately 1,500 employees in five manufacturing centers. The company builds 15 boat brands, including the recently introduced FinCraft, which are sold worldwide through its approximately 1,100 dealers.

Click here to read Jacobs' complete statement.

Click here for a story in today's Star Tribune.

— Beth Rosenberg

b.rosenberg@tradeonlytoday.com


Buckda posted 06-02-2009 03:08 PM ET (US)     Profile for Buckda  Send Email to Buckda     
Strange. I wonder if Ms. Rosenberg edited the story to change an error that was made while reporting breaking news. It happens.

Now, I wonder which is correct?

If the first version is correct, they are in dire straits indeed, but if it is the second one, I would guess that they can make things work.

hauptjm posted 06-02-2009 03:08 PM ET (US)     Profile for hauptjm    
I guess internet writers don't have to amend their submission times when they correct/change pertinent information. Nonetheless, they do still need the judge to allow for warranty and rebate per: http://www.tradeonlytoday.com/home/ 498212-mraa-reacts-to-genmar-bankruptcy

Tohsgib posted 06-02-2009 03:09 PM ET (US)     Profile for Tohsgib  Send Email to Tohsgib     
Just because somebody files for Chap 11, does not mean it will be granted.
Peter posted 06-02-2009 03:33 PM ET (US)     Profile for Peter  Send Email to Peter     
If the judge doesn't grant approval to pay warranty claims made by customers to preserve whatever brand equity is left, they might as well turn the proceedings into Chapter 7 liquidation and liquidate Genmar.
L H G posted 06-02-2009 03:34 PM ET (US)     Profile for L H G    
Most people don't know it, but Jacobs/Genmar is the reason Boston Whaler began it's long decent into Post Classicism in 1990.

He was accumulating the stock of NYSE traded CML, the parent of Boston Whaler and other recreational companies. His sole intention was to get control of CML in order to get Whaler out of it. So, to avoid loosing their entire CML operation, and keep Boston Whaler away from him, the CML people quickly contacted the CEO of Reebock, whom they evidently knew, and sold Whaler to him on very short notice.

This caused Dougherty to either quit or be fired, and Peter VanLancker, previouly President of defunct Black Watch, was brought in to design the first Post Classic Whalers for the 1991 model year. Which is why those 1991 21 and 23 Walkarounds look like the earlier Black Watch boats.

TransAm posted 06-02-2009 05:40 PM ET (US)     Profile for TransAm  Send Email to TransAm     
In a chapter 11 proceeding, a "plan" will be presented to a bankruptcy judge to administer. I think it would be very unlikely that a chapter 11 plan would be approved excluding warranty claims. This would suggest the company has no ability to continue as a ongoing concern, such as is customary in a chapter 11 filing.
fourdfish posted 06-02-2009 09:47 PM ET (US)     Profile for fourdfish  Send Email to fourdfish     
It really sounds like some here are taking joy in this news. A really sad economic situation today. It is a shame some are taking sides in our major economic situation. I would wait before declaring future problems for other companies associated with GENMAR. No one really knows how this will all play out and which firms will be left standing.
Tohsgib posted 06-03-2009 11:00 AM ET (US)     Profile for Tohsgib  Send Email to Tohsgib     
Companies like this are destined to fail. Back in the 90's OMC owned many boat companies. They had 3 lines named Hydra-Sports, Stratos, and Donzi. They all shared the same hulls with different twists and layouts. This is REALLY stupid as you are now competing against yourself. This works well when you have no competition like the car industry 50 years ago but times have changed. Years ago if you had the cash you bought a Caddy. If you were not quite that wealthy you got an Olds or Buick. If you were blue collar you got Pontiac or Chevy. Can see where I am going with this? I can see where a company like Genmar and Brunswick would have a brand for each style of boating so they have their foot in each door and motor on each transom. Owning 3 different aluminum jon boat companies makes absolutely no sense to me. I think this greed came from OMC's demise when everyone was just buying names to keep BC away from them...now it bit them in the coolie. Genmar has a big influence in my area with Donzi and Wellcraft, etc. I hope they push through which they should. Then again greed kills.
Tohsgib posted 06-03-2009 11:04 AM ET (US)     Profile for Tohsgib  Send Email to Tohsgib     
I meant Hydra-Sports, not Donzi.
L H G posted 06-03-2009 02:15 PM ET (US)     Profile for L H G    
Jacobs testified against Mercury in the dumping litigation, in favor of the Japanese. Even though Mercury won the case, to be overturned by the White House under Honda/Suzuki influence peddling, as far as I am concerned, what goes around comes around.

I would like to see Mercury pick up Ranger Boats. I think that's the best line he has. I hope Carver disappears for good, the ugliest beasts on the water, and a disgrace to American cruiser/yacht design.

L H G posted 06-03-2009 07:40 PM ET (US)     Profile for L H G    
This is really interesting reading, especially the last paragraph.

http://www.tradeonlytoday.com/home/ 498267-analysts-more-manufacturer-bankruptcies-to-come

It looks like Yamaha, not Evinrude, had most of Genmar's outboard engine business. So Yamaha suffers on this one, and it looks like Mercury may eat a few million too.
Evinrude never had the business to begin with evidentally.

But more importantly, they think this will steer remaining dealers to Brunswick's lines of boats, meaning more transoms for Mercs.

L H G posted 06-03-2009 07:48 PM ET (US)     Profile for L H G    
More on Genmar. It looks like the Japanese figured this was coming, and put them on C.O.D. for their engines. I'll bet they are interested in picking up a boat line or two, maybe Ranger which is huge in bass boating, and gives them a chance compete with Mercury dominance in that segment.

http://www.tradeonlytoday.com/home/ 498271-industry-reacts-to-genmar-bankruptcy

fourdfish posted 06-03-2009 10:31 PM ET (US)     Profile for fourdfish  Send Email to fourdfish     
The rantings of an old man with a big hate.
L H G posted 06-03-2009 11:41 PM ET (US)     Profile for L H G    
Fourdy - I don't think Jacobs is as old as you are, so go easy on him.
fourdfish posted 06-04-2009 07:52 AM ET (US)     Profile for fourdfish  Send Email to fourdfish     
Larry it would seem that you just don't get it so I won't
bother to explain it to you. Your hate goes beyond all reason. You should go out in the boat and clean out your head.
jimh posted 06-04-2009 08:13 AM ET (US)     Profile for jimh  Send Email to jimh     
L H G writes:

"Jacobs testified against Mercury in the dumping litigation, in favor of the Japanese. Even though Mercury won the case, to be overturned by the White House under Honda/Suzuki influence peddling, as far as I am concerned, what goes around comes around."

Mercury did not "win the case." There was no ligitation. A complaint was heard before the United States International Trade Commission. Mercury charged that importers of outboard motors from Japan were selling them at less than fair market value and that they had been damaged as a result. The United States International Trade Commission (USITC) found that outboards from Japan were sold at less than fair market value, but Mercury had not demonstrated any damage. Mercury was (and still is) a major importer of outboards made in Japan, a somewhat paradoxical situation for them to be in.

Mercury failed to sustain their claim of damage because many witnesses who had prior involvement with Mercury testified about the poor quality of Mercury products or the lack of available Mercury products. These problems, along with the collapse of OMC products at the same time, resulted in a substantial shift in market share to Japanese outboards. The testimony of many witnesses was rather embarrassing for Mercury.

I don't recall the exact make up of the panel of the USITC in terms of their political leanings or who appointed them. [See below.] To ascribe the outcome of the investigation to political influence from Honda and Suzuki is speculative. The "case" was never "overturned." The USITC announced their findings. No further action was taken by any of the parties involved before the USITC.

jimh posted 06-04-2009 09:11 AM ET (US)     Profile for jimh  Send Email to jimh     
Re the make up of the USITC that heard the Mercury complaint:

quote:

[The] ITC could not be further from reproach. This is a top-notch group of folks, that serve nine year terms (even a twice elected president looses influence here). To blame this on ties to a certain administration or anything but the presented evidence and eventual decision is at best disingenuous. Of all government processes, this may be the most transparent of all.
Consider the makeup of the board:

Chairman - Stephen Koplan (D) Virginia - Clinton Appointee
Vice Chair - Deanna Tanner Okum (R) - Clinton Appointee
Marcia Miller (D) Indiana - Clinton Appointee
Jennifer Hillman (D) Indiana - Clinton Appointee
Charlotte Lane (R) - West Virginia - Bush Appointee
Daniel Pearson (R) Minnesota - Bush Appointee

In the 4-2 vote, the dissention came from Chairman Koplan and Board Member Lane: a democrat Clinton appointee and a republican Bush appointee. I don't think you'll see this kind of board makeup or voting results on any issue in Washington outside of the ITC.

By the way, that (R) behind the Vice-Chair is not an error, nor is her Clinton Appointment. I have to admit that that surprised me more than anything did.


Quoted from
Outboard Dumping Duties Denied by ITC
http://continuouswave.com/ubb/Forum1/HTML/009127.html

Goose Dog posted 06-04-2009 10:40 AM ET (US)     Profile for Goose Dog    
I think Larry has already told us what is wrong with the makeup of that Board.
fourdfish posted 06-04-2009 10:49 AM ET (US)     Profile for fourdfish  Send Email to fourdfish     
Actually, I had always wondered about those hearings and the subsequent outcome. Thanks Jim for doing the leg work on that one. Larry as usual did not do his homework and posted false information without checking. It would seem that Mercury
was trying to use the courts to dig out of it's market situation. They can't blame that on anyone else but themselves.
In a related situation, In a new TV commercial being broadcast in Illinois, BRP teamed up with the Wisconsin Tourism Bureau to promote both the Evinrude E-TEC and Wisconsin. They also enlisted an ancestor of Ole Evinrude to star in it.
I would say Mercury dropped the ball on that one since they used to employ more people from Wisconsin that BRP.
fourdfish posted 06-04-2009 10:51 AM ET (US)     Profile for fourdfish  Send Email to fourdfish     
Who is this goosedog who just signed up. Check it out. A NEW Troll indeed!
L H G posted 06-04-2009 11:07 AM ET (US)     Profile for L H G    
I am often amazed, and still am with the latest goings on with autos, how clueless people in Michiagn are about the realities of the power and influence of the Japanese business & fnancial interests, and also of Japanese government interests. Because they practically finance the entire US deficit, we are afraid and unable to do anything to cause them to quit making us loans, like trade barriers. If they stopped, we'd go into a financial tailspin. So there was no way Mercury could have been successful. They just failed to realize that reality. It has nothing to do with Republican or Democrat. Without the Japanese loaning us back the money they have made off of us, we'd be in even greater financial disarray than we are now. Now, it appears we're approaching the same situation with China.

No wonder the US auto industry is bankrupt. Detroit has completely ignored the success of the Japanese for years. But you will never hear anybody in the Goverment saying to buy American cars now that the US government has bailed them our with taxpayer dollars, and not to buy Japanese cars. No way, the Japanese would scream and threaten. So our auto companies may indeed be destined to eventually fail permanently, and people in MI will still wonder why, as Americans continue to buy Japanese and Chinese, with a few European autos thrown in for good measure.

I wonder if this will happen with outboards too. Seems to be going that way, as Honda, Suzuki, Yamaha and Tohatsu Mercs continue to gain market share.

fourdfish posted 06-04-2009 11:21 AM ET (US)     Profile for fourdfish  Send Email to fourdfish     
The mayor of Warren, MI has required all his political appointees to buy American cars when they have to replace their old ones. He indicated that they will lose their jobs
if they buy a foreign car. These are not civil service employees and this is legal. Right on!
hauptjm posted 06-05-2009 12:16 PM ET (US)     Profile for hauptjm    
Today, the bankruptcy judge granted the ability to finance the warranties. I believe that helps their situation tremendously!
jimh posted 06-05-2009 10:30 PM ET (US)     Profile for jimh  Send Email to jimh     
Under the category of "what goes around, comes around" I have to point out that until very recently the people of Michigan had more recreational boats than any other state, well over 1,000,000 of them. As the domestic automobile industry declined, the ability of the people of Michigan to afford recreational boats declined with it. As far as I know, most people in Michigan bought boats made in the USA. If people bought cars made in the USA, we'd have more boats being sold today.

L H G's claims of "foul" in the USITC were heard before and refuted before, so rather than go over this ground again, I would simply refer readers to the link above which is the source of the quote I cited about the political party affiliation of the commission members.

To get back to GENMAR, their financial problems are a serious concern to many in the marine industry. In contrast, BRUNSWICK seems to be in a better position. It was recently mentioned to me that at this moment BRUNSWICK has more cash on hand than it did a year ago. BRUNSWICK management has been very cautious about inventory supply levels, and they have worked methodically for several years to maintain very low inventory in their supply pipeline. In this regard, they may be something akin to the FORD MOTOR CO. of the marine business, while GENMAR has become more like the GENERAL MOTORS. BRUNSWICK also has some non-marine business to help them sustain themselves during the sharp decline in the marine business.

lizard posted 06-05-2009 11:45 PM ET (US)     Profile for lizard  Send Email to lizard     
To get an idea about who is in bed with who-

The reason that you see Yamahas, almost exclusively, below the equator in the western hemisphere, note the following (And I in a family of long time boater with Yamahas on the transom)

Yamaha (Japanese) cared more about access to fishing in the Western hemisphere protected waters, than it cared about selling motors. To incentivize the peoples of Mexico, Ecuador, etc. they almost gave their motors away, to exclusive fishing rights in these waters, to local governments.

Now your moderator may refer to this as 3rd hand information from a ......

But I can tell you, with absolute certainty, that this occurred and continues still.


jimh posted 06-06-2009 09:09 AM ET (US)     Profile for jimh  Send Email to jimh     
Testimony before the USITC clearly showed that Mercury's failures in the market were caused by the poor quality of their engines and the lack of product to satisfy demand. Mercury did not demonstrate that the selling of outboard motors from Japan at less than fair market value had caused Mercury to lose market share. If you read the testimony of Jacobs and other American marine business men who appeared before the USITC in opposition to Mercury, they all testified that their switch to Japanese engines was driven primarily because the quality of the product was higher. The notion that the USITC decision was part of a conspiracy among government officials to damage Mercury based entirely on the influence of a foreign government is not supported by the testimony and evidence presented to the commission.

We have already seen that outboard motors from Japan are being sold at below fair market value in the United States, so it is not surprising to learn that they may also be sold at less than fair market value in South America. The proposition that the selling of outboard motors imported from Japan in South America at less than fair market value is part of a quid pro quo arrangement for access to fishing grounds is quite fanciful. Let us examine this notion more closely.

The people in coastal areas in the southern hemisphere who use outboard motors for fishing are primarily individuals operating small fishing boats in littoral waters. As individuals it is exceedingly unlikely that they would have sufficient political influence to cause each of their nations to amend their fishing regulations. Even supposing a strong organization for political influence, it again seems unlikely that the outboard motor fishermen of South America could collectively exert enough influence to alter national policy. However, let us suppose they can.

With the power to influence national policy, would outboard motor fishermen be willing to trade marginally lower prices on their outboard motors in exchange for permitting non-nationals to enter their waters and compete with them for access to the fish? This seems like a poor trade. In exchange for a discount on a motor you give up exclusive access to the fishery? Further, this conspiracy would need to be repeated in each of the many countries in South America.

A simpler explanation for the large share of the outboard motor market among coastal fishers in South America that has been gained by Japanese makers of outboard motors requires no elaborate presumptions of political power among fishers and willingness to make deals which are fundamentally not in their self-interest. You can explain this using the same factors which have classically been used to achieve higher market share: quality product at low prices.

hauptjm posted 06-07-2009 10:09 AM ET (US)     Profile for hauptjm    
If my "National Geographic" memory serves me, I remember seeing photos of South American fisherman using outboards long before Yamaha got into the market.

Frankly, I'm not sure how the discussion veered in this direction. I do believe jimh's comparison to Ford and GM is dead on. To further this thesis, Ford has been dealing with financial woes for quite some time. I think this created a cautionary management approach that aided them at just the right time. Brunswick has also been dealing with some financial woes that caused them to sell off various assets over the last few years that have created a cash position cushion.

jimh posted 06-07-2009 11:05 AM ET (US)     Profile for jimh  Send Email to jimh     
Another consideration in determining the market share of outboard motors used by coastal fishers in the Southern Hemisphere has to be the effort of the various manufacturers put forth to obtain the market share. I liken this to my own experience with an electronics manufacturer some many years ago. The target market for our products was our domestic U.S. market. We paid very little attention to sales aboard. In contrast, we had a competitor from Germany whose products were very dominant in foreign markets. The German manufacturer's products were supplied with operating and service literature in at least four languages: German, English, Spanish, French, and often more, including Russian and Polish. They produced promotional literature, catalogues, and brochures in multiple languages. They had extremely detailed parts breakdowns, part identification numbers, and highly organized service departments which could supply replacement parts with global distribution. In addition, most of the employees with whom a customer would interact spoke at least two languages.

In contrast our equipment was sold with little support literature, poor documentation, and no replacement parts lists. Our company philosophy regarding repair of our instruments was to have them sent back to the factory. This worked well for our domestic customers, but was not a good approach for foreign markets. What service literature we had was not particularly good quality and was available only in English. It was often poorly produced and poorly presented.

The products of our German competitor were different, too. They tended to have fewer controls and were simpler to operate. Control markings and legends were often in iconic presentation, while our controls were marked with English legends. Power supplies for our products used 120-VAC 60-Hertz current and American connectors. Power cords were attached directly to the unit. The German products contained detachable power cords, had power supplies that operated at both 50 and 60-Hz and both 120 and 240-VAC, and could be fitted with a variety of common connectors used in various countries.

The result was that our export sales where very small, while for our German competitor the entire globe was their marketplace. This result was disappointing, because the performance of our products was generally superior to our German competitors. However, our German competitor was so much better at operating in overseas markets than we were, that his products outsold ours by 1,000 to 1.

I suspect that a similar phenomena may be influencing the success of Yamaha outboard motors in overseas markets. Domestic manufacturers like Mercury have been slow to adopt to the global market concept, and it would not surprise me at all to learn that in South America their market share is not great, particularly in commercial applications. It does not require a political conspiracy in fishing regulations to achieve higher market share.

hauptjm posted 06-09-2009 11:39 AM ET (US)     Profile for hauptjm    
Since, BRP was mentioned previously in this article and BRP is/was/maybe a large supplier to Genmar, I thought the following news would be germane: http://www.tradeonlytoday.com/home/ 498381-brp-raises-funds-to-strengthen-financial-position

Hopefully, BRP can maintain their financial well-being during these rough times. As consumers, we need as much choice as we can get.

fourdfish posted 06-09-2009 12:46 PM ET (US)     Profile for fourdfish  Send Email to fourdfish     
After reading that article, I realized that is the exact same tactic Ford had employed to see them thru these tough economic times. They don't need a bailout and I'm betting on both of them. BTW-- A Ford is my next purchase.
SC Joe posted 06-09-2009 02:29 PM ET (US)     Profile for SC Joe  Send Email to SC Joe     
quote:
Since, BRP was mentioned previously in this article and BRP is/was/maybe a large supplier to Genmar, I thought the following news would be germane: http://www.tradeonlytoday.com/home/ 498381-brp-raises-funds-to-strengthen-financial-position

Hopefully, BRP can maintain their financial well-being during these rough times. As consumers, we need as much choice as we can get.


I agree; competition makes everyone better in the long run. Even though I presently own a Mercury engine, I wouldn't want to be in the market for an engine and not have the choice to buy another engine brand (even if it is 'mandatory' on brand X attached boat). Best of luck to all boat and engine manufacturers.

I can only imagine how this fall/winter will affect this industry.

L H G posted 06-22-2009 05:33 PM ET (US)     Profile for L H G    
Bankruptcy, as always, is just a nice term for sticking it to the people who loaned you money, and furnished you goods on credit, all in good faith and expectation of being paid.

Here are some of the people Jacobs is not paying back:

$5,266,000 to Volvo Penta $2,000,000 to Mercury $845,000 to EZ Loader $1,800,000 to a Turkish company $1,000,000 to GE $557,000 to Interplastics Corp $415,000 to Inland Plywood $467,000 to EVINRUDE/BRP $536,000 to Textron $779,000 to North American Composites, $495,000 to Nuvolari $270,000 to Johnson Outdoors, $238,000 to Inland Power, $241,000 to Navico
$1,000,000 to various Law Firms and Consultants

How could a Company get so badly in debt without the suppliers figuring out something was wrong, and why would they continue to send him material when they weren't getting paid for previous material?

My guess is Genmar is finished, and will be sold off for the individual companies that may survive. Which engine company will give him more product when he owes the previous powerplant suppliers 8MM which they will never see.


Whalerdog posted 06-23-2009 08:07 PM ET (US)     Profile for Whalerdog  Send Email to Whalerdog     
Obama said buy American cars recently. We need to wae up in this country as the world dumps it's products here in the USA. This is as they close their home markets to our products. With unemployment going over 10% people should wake up but most won't till it's their job.
hauptjm posted 06-24-2009 10:59 AM ET (US)     Profile for hauptjm    
An interesting development in the GENMAR saga:

"In an unprecedented move, the Marine Retailers Association of America is working to form a committee of Genmar dealers who want their interests represented in court, as Genmar moves through the reorganization process following its June 1 Chapter 11 bankruptcy filing."

The MRAA and the Genmar dealers are concerned over warranties and receivables from what may be the new entity that emerges out of bankruptcy.

Read the rest of the article here: http://www.tradeonlytoday.com/home/ 498595-extra-mraa-to-form-dealer-coalition-in-genmar-bankruptcy

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