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Author Topic:   Boston Whaler on Wall Street

Sal A posted 11-12-2013 11:48 AM ET (US)
NYSE just tweeted this picture of a new Whaler in front of the exchange today...
https://twitter.com/NYSEcam/status/400290269738074112/photo/1

jimh posted 11-12-2013 11:54 AM ET (US)
It is apparently related to some presentation that Brunswick is making to investors that occurs today. Perhaps the answer can be found in
http://phx.corporate-ir.net/External. File?item=UGFyZW50SUQ9MjExMDY3fENoaWxkSUQ9LTF8VHlwZT0z&t=1
jimh posted 11-12-2013 12:04 PM ET (US)
On page 61 of the presentation (linked above) the priorities for Boston Whaler are listed as follows:
--lead U.S. premium fiberglass outboard saltwater market – benefit from the introduction of five all new models in model year 2013 and four in model year 2014
--continue to extend product line above 30 feet – beyond 345 Conquest and 370 Outrage, including center console and cabin models
--extend product line-up in dual console segment following highly successful Vantage series launch
It is also interesting to note the surprising minority share of sales that fiberglass outboard boats contribute to Brunswick's boat group--only 21-percent. Aluminum boats are 44-percent of sales. It surprises me that tin-boats, a relatively new area for Brunswick, have become so dominant. They more than double the fiberglass boat sales. See pages 52 and 53 for the references.
Sal A posted 11-12-2013 12:27 PM ET (US)
I love the 230 Vantage. In a different era I would be an owner.
Thanks for pointing out their aluminum portfolio. I had no idea Brunswick owned Crestliner and Lowes.
Dave Sutton posted 11-12-2013 05:08 PM ET (US)
^^
If you want to see what boat brands Brunswick owns, look for the Mercury package-motor on the back. There's a reason they are there.

Dave
.

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Author	Topic: Boston Whaler on Wall Street
Sal A	posted 11-12-2013 11:48 AM ET (US) NYSE just tweeted this picture of a new Whaler in front of the exchange today... https://twitter.com/NYSEcam/status/400290269738074112/photo/1
jimh	posted 11-12-2013 11:54 AM ET (US) It is apparently related to some presentation that Brunswick is making to investors that occurs today. Perhaps the answer can be found in http://phx.corporate-ir.net/External. File?item=UGFyZW50SUQ9MjExMDY3fENoaWxkSUQ9LTF8VHlwZT0z&t=1
jimh	posted 11-12-2013 12:04 PM ET (US) On page 61 of the presentation (linked above) the priorities for Boston Whaler are listed as follows: --lead U.S. premium fiberglass outboard saltwater market – benefit from the introduction of five all new models in model year 2013 and four in model year 2014 --continue to extend product line above 30 feet – beyond 345 Conquest and 370 Outrage, including center console and cabin models --extend product line-up in dual console segment following highly successful Vantage series launch It is also interesting to note the surprising minority share of sales that fiberglass outboard boats contribute to Brunswick's boat group--only 21-percent. Aluminum boats are 44-percent of sales. It surprises me that tin-boats, a relatively new area for Brunswick, have become so dominant. They more than double the fiberglass boat sales. See pages 52 and 53 for the references.
Sal A	posted 11-12-2013 12:27 PM ET (US) I love the 230 Vantage. In a different era I would be an owner. Thanks for pointing out their aluminum portfolio. I had no idea Brunswick owned Crestliner and Lowes.
Dave Sutton	posted 11-12-2013 05:08 PM ET (US) ^^ If you want to see what boat brands Brunswick owns, look for the Mercury package-motor on the back. There's a reason they are there. Dave .