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Southern California Boston Whaler Dealer Change
|Author||Topic: Southern California Boston Whaler Dealer Change|
posted 09-04-2015 11:02 PM ET (US)
Schock boats was the prominent dealership in Southern California. I got an email from Sun Country Marine saying they are SoCal's newest dealer. I did a dealer search on the Whaler website for Newport Beach. Only Sun Country came up. Schock's website only shows Gradys. They sold both. This is hard to believe. Schock was really prominent in the marketplace. Strange!
posted 09-04-2015 11:32 PM ET (US)
Did SCHOCK sell Mercury Marine outboard engines? Did they sell SeaRay boats?
posted 09-05-2015 10:15 AM ET (US)
On the SCHOCK BOATS website at
the following appears:
posted 09-05-2015 02:59 PM ET (US)
Jim, I saw that about Schock being a "Master Dealer".
I went on an informal scavenger hunt:
I went to Schock's website, on their home page. Other than that one text line, "Schock Boats is a Boston Whaler MASTER DEALER", there are no links to Boston Whaler's website. There are no Whaler logos. All of the pictures cycling through the slide-show on the Schock website are of Grady Whites. There is a link to Grady white, a "Grady Days" promotional link, and a Grady video. In the past, Schock had links to Whaler, their product lines, etc. Schock has been a huge Whaler dealer in So Cal since 1962. They were prominent and almost every Whaler in So Cal I have ever seen has a Schock sticker on the transom. To see nothing about Whaler on their website other than the "Master Dealer" statement with no link is completely uncharacteristic of them.
I went to the Whaler website and clicked on the link to locate a dealer. I entered the zipcode 92663 which is the Newport Beach zipcode where Schock's dealership physically resides. The search returned only one result, the Sun Country Marine Newport Beach address.
I looked at Sun Country Marine's website and looked at the other product lines they sell. These are Meridian, Sea Ray, Bennington, Nautique, Skeeter and Crestliner (and now Whaler). I cross referenced that list to the Brunswick boating group and found several matches.
The Sun Country e-mail which came out of the blue was titled, "Incase you didn't hear... Sun Country Marine is now your local Boston Whaler dealer. Come check it out."
Last point- I do not know what is going on but I want to say that Schock was really good to me. The owner and the sales people have been there for many years. They are aged, crusty, and experienced. I think they are really helpful and can take a newbie into boating and get them up to speed with everything they need to know. That experience helped me a lot. This is different from a car dealership who makes the sale and looks to the next customer knowing everybody supposedly knows how to drive. So I appreciate them a lot and hope everything is ok with them.
posted 09-05-2015 03:39 PM ET (US)
Call Schock and ask???
posted 09-11-2015 09:23 AM ET (US)
Under About us/History Mission on the web site:
posted 09-12-2015 07:49 AM ET (US)
I don't have any real insight into the change in Boston Whaler dealers in southern California. I can only make a guess. Based on the rather high price of Boston Whaler boats today, and the concentration of wealthy people in southern California, I suspect that Boston Whaler probably thought their boats ought to be selling in higher volume in that region than they were when represented by Schock Boats. I suspect that a change to a different dealer, one with multiple stores and probably more capital behind them to finance the orders of these expensive boats, was probably made in anticipation that it would result in an increase in Boston Whaler boat sales.
Boston Whaler may also have been unhappy with their dealer also representing Grady-White, perhaps their biggest competitor, at the same location.
posted 09-12-2015 10:28 AM ET (US)
Driving past the local MarineMax dealership yesterday I noticed the entire highway frontage of their display/storage lot was devoted to Grady White boats. I suspect Brunswick does not care how many Grady White boats are sold by their dealers as long as Boston Whaler sales do not drop.
For anyone unfamiliar with MarineMax they are probably the largest Boston Whaler dealers.
posted 09-12-2015 12:07 PM ET (US)
One thing I know about Schock dealership is that the Grady White manufacture is the priority manufacture for them. They sell far more Grady's then Whalers now a days. To me that is not shocking considering Grady several years ago really stepped up their smaller to midsize offerings when Boston Whaler was reeling from all the changes and dropped models with short shelf time.
For example Grady sells big numbers of the Walkaroud series Adventure 208 and Seafarer 228 models. Currently what model does Whaler have or have had in the last several years to compete in the 20-23 range?
However, as discussed on CW, although Whaler has deteriorated their image on the smaller stuff they have stepped up huge on their bigger expensive models. This is a niche market they have targeted in the 28-34 and possibly larger, and it will be interesting how long that will last while they leave the more popular size boats a little dry in comparable quality and features and in some cases no competing models offered at all. Grady as found that weakness and exploited it by strong functional and quality models for years now.
Yamaha vs Mercury might have some significance but its hard to say unless we have some numbers to discuss.
posted 09-13-2015 02:37 AM ET (US)
Unfortunately, Boston Whaler chose not to continue its contract with Schock Boats that has been in effect for over 50-years. Schock Boats was awarded the Dick Fischer Award for being the oldest Boston Whaler Dealership in the world! Boston Whaler chose instead to sign the Sun Country Marine dealer because it had more stores. The same situation took place with another long-time, wonderful, loyal, family dealership in Florida this year. From this point forward Schock Boats will represent Grady-White exclusively in new boat sales. They will continue to sell used Whalers to clients for many years to come. In addition, they are authorized by Boston Whaler to sell parts and to service the line for the next two years. Apparently long standing loyalty means very little to yuppy bean counters.
posted 09-13-2015 02:49 AM ET (US)
I talked to someone at Schock who I have known for about 23 years. Nantucket Sleighride (Bill) couldn't have stated it better. Sun Country shouldn't get too comfortable. They too could end up like Schock--the day Whalers are sold at a Costco or Walmart.
I just want to take a moment to reflect upon how nice and helpful Schock has been to me. Old-school personal touch. They have become friends to me. I appreciate them. If I were to do it again, I'm digging that Grady Fisherman 235.
posted 09-13-2015 03:12 AM ET (US)
In 2007 my wife and I hosted a Santa Barbara Boston Whaler Rendezvous. Over 70 people attended with 16 Boston Whalers. Marie and Scott Schock, owners of Schock Boats, drove up from Newport Beach to join us. They were extremely gracious and brought with them boxes of "Boston Whaler" shirts, jackets, hats, and bags.
Over the years my wife and I have visited Scott and Marie each and every time that we find ourselves in their neighborhood. I consider them to be the best of friends and I wish them well in the future.
posted 09-16-2015 07:37 PM ET (US)
This is disappointing news. I bought my 2005 150 Sport new from Schock and they have always been good to me. I still have the boat. It has been comforting, knowing Schock was there whenever parts, service or assistance are needed, even if I don't need them often.
Sad to see Boston Whaler make the change.
posted 09-18-2015 12:18 PM ET (US)
This seems to be a trend with Whaler, and not a good one. I suspect that some of the loyalty to the brand comes from the longstanding dealers that understood the boats and their customers, and provided service year after year. I've heard many stories about these dealerships (Birbarie comes to mind) that have sold the same family 2, 3 or 4 Whalers over time. Moving away from dedicated dealerships to "boat superstores" dilutes the uniqueness and value of the brand, and may well have a negative impact on the bottom line in the long run.
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