posted 05-30-2002 11:04 AM ET (US)
I think having a strong dealership and a good working relationship with them is more important than brand in many cases.I know that many people perceive YAMAHA as a premium engine, but to judge its market position from my local situation it would be hard to come to that conclusion.
Although I live in SE Michigan, an area of 4-million people and the nation's number one or two rank in boater registration, I have to drive 50 miles to find a Yamaha dealer that can service my engine. One of these is a very yachty, on-the-water dealer/marina who sells large inboard yachts and some high-end outboards. A pair of 225-HP on a Pursiut is his typical outboard customer. His idea of service is $90/hour and make an appointment about 6-weeks in advance. Maybe if you just bought a $135,000 outboard boat from him you can get in sooner.
Driving 50 miles in the other direction I get to a big mega-dealer who sells everything, including OMC, Mercury, and Yamaha, but he has literally told me that his shop doesn't like to work on Yamahas. He did some work for me two years ago and I was very disappointed in the results. It took three weeks longer than promised, ended up costing twice as much as quoted, and replaced much stuff that was not broken. Scratch him off the list.
Fifty miles in another direction gets me to another dealer, but he just took on Yamaha a year ago when OMC blew up, so I am reserving judgement about his operation. Previously he was an OMC and Mercury dealer for 25+ years. I visited his shop one day and he didn't have a Yamaha engine in any of his service bays--all older OMCs and a few Mercs.
Although Yamaha has listings of a dozen "dealers" in my area that are closer, almost all of these turned out to be places that were little inland lake shops that sold Waverunners or Snowmobiles. Their idea of boating was a 40-HP on a pontoon boat. Most said they did not offer service on outboards.
Now SE Michigan may be a unique market since we have such an automotive-based employer situation. Many people do not like Japanese cars, although there are plenty on the roads, just not as many as in Southern California. Perhaps this buy-American preference has carried over to boating around here. That is my conclusion.
As a result of the dealer situation, I find myself leaning more toward a Mercury brand engine if I were to buy new. I have a good relationship with a very long standing Mercury dealer, he has a huge inventory of in-stock parts, and a staff of mechanics who know how to fix them. He is also off-the-water, which is fine for me as a trailer boater, and his shop rates are much more reasonable.
If the situation were different and my local favorite dealer carried Honda or Tohatsu, for example, then perhaps I would be leaning in that direction.