posted 03-30-2015 06:41 AM ET (US)
The squeezing of the primer bulb until it becomes firm is a good indication that the primer bulb has filled with fuel. If there were air in the fuel system it would probably have been pushed downstream from the primer bulb.In outboard engines with a closed fuel system--I believe your Mercury OptiMax is such an outboard engine--there is typically some arrangement provided for venting the fuel system as a necessary means of operation. Air entrapped in the fuel line should be vented by the fuel system without further attention from you.
Consult the operator's guide (or owner's manual) for your specific engine to determine if any special procedure is needed during priming of the fuel system to remove air.
I am not familiar with your particular engine. I suspect the fuel system probably contains a fuel-vapor separator, usually some sort of a tank assembly. This component probably has a vent to release any vapor in the fuel system. Typically the vent is directed into the engine air induction system.