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SuburbanBoy posted 09-14-2001 05:35 PM ET (US)   Profile for SuburbanBoy   Send Email to SuburbanBoy  
There is an interesting article at the following website:

This article provides some opinions as to why most (probably all) of our future motors, outboard and inboard, will have roots to the automotive world. It specifically provides information about GM and Honda, and their efforts to expand in the marine market segments. Hope that this is an interesting diversion for all of us.


lhg posted 09-14-2001 08:45 PM ET (US)     Profile for lhg    
The article may have some erroneous information in it, mainly that Mercury has 70% of the total outboard market and Honda has 10%. That leaves Yamaha and Suzuki, plus whatever's left of OMC, with only 20%. Could that be correct? Yamaha surely wants everyone to believe that they have more than approximately 15% of the outboard market.
SuburbanBoy posted 09-14-2001 10:48 PM ET (US)     Profile for SuburbanBoy  Send Email to SuburbanBoy     
OMC had 0 market share in 2001. They were out of business. Have you ever seen a "little" Yamaha? I don't think I have. But, I have seen many smaller Honda's and of course, many, many Mercs.
where2 posted 09-17-2001 12:38 PM ET (US)     Profile for where2  Send Email to where2     
I've seen little Yahama engines. They offer 4, 6, 8, 9.9, 15 and 25 hp in 4 stroke. They haven't been into the 4-stroke portables as long as Honda, but who has? I wouldn't imagine the auto makers were intending to venture into the portable market. I expect they would be content to sell to the 100hp and up crowd.
Whalerdan posted 09-18-2001 04:30 AM ET (US)     Profile for Whalerdan  Send Email to Whalerdan     
My dad has a 25hp yamaha on a genowa (flat back) canoe. Talk about over power, that thing is like riding a motor cycle on the water with one person. Fun though. With two people its better behaved.
SuburbanBoy posted 09-18-2001 01:17 PM ET (US)     Profile for SuburbanBoy  Send Email to SuburbanBoy     
I believe the article states that GM will be entering into the small portable generator market soon. They are exploring additional areas of sales and profits (as they should be, I might add). Who knows, swe may have a GM outbooard option some day in the future.


jimh posted 09-18-2001 01:20 PM ET (US)     Profile for jimh  Send Email to jimh     
Thanks for the pointer to this interesting article. Material like this is very welcome.

I thought it most interesting the revelation that high-volume engine producers like General Motors make more engines in ONE DAY than a marine market leader like Mercury make in ONE YEAR.

SuburbanBoy posted 09-18-2001 05:32 PM ET (US)     Profile for SuburbanBoy  Send Email to SuburbanBoy     
Thank you Jim for providing this forum. I really enjoy this site and all of it's contributors. As I run across this type of info, I will continue to post.



bigz posted 09-19-2001 06:02 AM ET (US)     Profile for bigz

Aside from the above article, Bombardier stated that OMC's purchase and consequent sales of outboards and parts through the 3rd quarter was the primary reason for a 27% increase in sales over the same year to date period last year ---

"OMC" outboards contrary to some folks that didn't realize the inventory of 2001 engines was quit significant at the time of bankruptcy, most of the domestic and international inventories were sold during this past season.

Bottom line your statement about "OMC" is totally correct since it was Bombardier which picked up some of the market share of the former OMC engine operations. Granted they couldn't maintain the 30% share, then again the entire "pie" shrunk this year with poor sales reported by all manufactures except Yamaha and Honda. Both significantly expanded their dealer base with in ex-OMC dealers. Dealers were taking them on when things this spring looked pretty fuzzy on the OMC transition front.

As Larry eluded, this automotive writer had best get his facts straight on outboards, though I suspect he threw them in as an after thought, since the article focused on inboards and IO's which certainly is nothing new to the major auto makers. He also left out the potential impact, which is becoming more and more a factor, of the compact diesels which are now appearing as a viable alternative to gas inboards.

Guess the "deal" with Yamaha and Ford fell through on the I/O front --- which was the "buzz" this past Spring ---

I just received word that Bombardier has disclosed their "build" schedule to dealers for pre-orders. The 150hp and up engines will be the first priority with the mid range next and the smaller ones coming in the last. Appears they will not have the capacity to keep a steady flow of all sizes consistently moving off assemble lines for this winter. This could hurt some dealers forcing them to concentrate on their 2nd and 3rd line engines if certain J&E sizes become tight.

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