posted 02-14-2013 12:12 PM ET (US)        

February 14, 2013

Jeppeson and Navico Announce Compatible Mapping Products

C-MAP by Jeppesen Cartography Available on Lowrance, Simrad Yachting and B&G Chartplotters and Multifunction Displays

ENGLEWOOD, COLO., February 14, 2013

World navigation expert, Jeppesen, and Navico—the world leader in recreational marine electronics and parent company to the Lowrance, Simrad Yachting and B&G brands—have teamed up to provide consumers with a new charting option. C-MAP MAX-N now provides boaters and fishermen with an enhanced navigational experience by offering C-MAP by Jeppesen cartography for Lowrance, Simrad Yachting and B&G brand chartplotters and multifunction displays. C-MAP MAX-N will be compatible at launch with Lowrance Elite-7, HDS Gen1, Gen 2 and Gen2 Touch; Simrad NSS, NSE and NSO; as well as B&G Zeus Touch multifunction displays.

“We are excited to partner with Navico, one of the world’s foremost manufacturers of marine electronics,” said James Detar, Jeppesen portfolio management director. “We are proud to work together to offer their customers a seamless, best-in-class navigation solution for boaters and anglers around the globe.”

“With C-MAP by Jeppesen charts on board, we are able to give boaters and anglers an information-rich view of their world on the water,” said Leif Ottosson, CEO, Navico. "We will continue to define the future of marine navigation, as we work with industry-leading data providers for best-in-class charting compatibility and unrivaled product integration with our family of chartplotters and multifunction displays.”

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My comments:

This is a very interesting announcement. With many manufacturers of electronic chart plotters moving toward a business model in which their chart plotters will only use their own proprietary digital chart cartography, this announcement that NAVICO brands will be able to use C-MAP chart cartography is a distinct reversal of that trend.