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Author Topic:   Sears DieHard Platinum Marine Battery Line Discontinued
Jefecinco posted 08-25-2015 07:03 PM ET (US)   Profile for Jefecinco   Send Email to Jefecinco  
To anyone who is close to replacing a battery and who is a DieHard Platinum battery fan: you should act to buy one [because apparently Sears has announced this line of batteries will no longer be available]. With some luck you may find some in-stock at your local Sears Automotive Center. I was disappointed to learn about this as I have enjoyed outstanding service from the Platinum batteries and I like the idea of being able to get ready warranty service locally. Oh well, nothing is forever.

The equivalent battery is, I believe, available from Odessy who manufactured the Platinum line for Sears.


jimh posted 08-26-2015 09:09 AM ET (US)     Profile for jimh  Send Email to jimh     
I have two Sears Platinum Marine AGM batteries on my boat. I wonder what sort of replacement I would get from Sears under their battery warranty and replacement policy.

I think the Odyssey batteries are probably the equivalent, but they tend to be sold at higher retail prices than Sears was selling their brand. See

The Sears-brand batteries I have were selling for about $230, and as low as $185 when on promotional discount. The Odyssey equivalent would be the model 34M-1500 with a MSRP of $301.64. That battery sells for about $280 to $300 at most retailers.

I haven't seen any official announcement from Sears about the end of the Sears Platinum AGM Marine line. Is that information available on-line?

Jefecinco posted 08-26-2015 07:41 PM ET (US)     Profile for Jefecinco  Send Email to Jefecinco     

I have not seen any official Sears announcement and doubt that I will.

I read about this on in the Boating Forum area which is the first link on the home page.

The thread was posted by a gentleman who said he learned this from his local Sears Automotive Center. Several other posters chimed in with confirming information.

The last time I made a warranty claim with Sears and they were unable to replace a product they refunded the purchase price. I would have preferred another life-time warranty item but it was no longer sold. Perhaps that is how they will handle the Platinum battery warranty claims.


jimh posted 08-26-2015 10:31 PM ET (US)     Profile for jimh  Send Email to jimh     
In 2007 EnerSys, the parent company of Odyssey Batteries, announced they had signed a "multi-year" contract with Sears. I don't know the length of the terms of the multi-year contract, but, considering that it has been more than eight years since this contract was announced, I suspect that the contract may have expired.

From EnerSys's view point, in my estimation, Sears was essentially under-selling EnerSys with their own battery. I am sure Sears sold a higher volume of batteries, and perhaps Enersys was glad to have the volume as a OEM making a private label, but you'd also think that perhaps they might want to push their own brand, Odyssey, and might have declined to sell more batteries to Sears.

Also, Enersys may have been unable to provide the battery. The premium AGM battery was thought to be manufactured in the USA, but, owning to the closing of the last lead smelting plant in the USA, it has been speculated that Enersys was no longer able to get the ultra-high purity lead battery necessary for the premium AGM product in the USA.

See a prior discussion on the Sears AGM at

Odyssey and Sears Marine Batteries

The Sears Die Hard battery is one product that still seems to be able to attract actual in-person customers to actual brick-and-motor Sears stores. I wrote about my disappointing experience in visiting a Sears store to make a purchase in the thread at

Battery Retailers

The outcome that last visit was not very good for me or for the future of Sears as a retailer where I would shop for items like batteries.

A further problem for Sears as a retailer of batteries is they have let other retailers sell their famous DieHard batteries. I found I could buy a Sears-brand DieHard at several places besides Sears.

Jefecinco posted 08-27-2015 09:40 AM ET (US)     Profile for Jefecinco  Send Email to Jefecinco     
Our large Sears store in Mobile is closing. The Automotive Center will remain open but who knows for how long. I suspect Sears is toast.

We have a nearby Sears Home Store but I have no idea if it will remain open. It may be more viable than the large store. I wonder what will become of the millions of owners of Kenmore appliances need warranty service or parts. Perhaps the K-Mart stores will handle those problems.

I will miss access to Craftsman tools.

We very recently had a Costco store open. I have no idea what they sell but intend to have a look soon.


masbama posted 08-27-2015 01:02 PM ET (US)     Profile for masbama  Send Email to masbama     
Sears started tanking when they were bought out by K Mart. The Costco in Mobile is not unlike SAMs except they sell whiskey.
padrefigure posted 09-03-2015 08:57 AM ET (US)     Profile for padrefigure  Send Email to padrefigure     
Remember that Sears was bankrupt when KMart bought them. And Kmart was just emerging from a bankruptcy reorganization. Both brands have been struggling to remain relevant in the 21st century. By the way, you can buy Craftsman hand tools from Kmart, Ace Hardware, Orchard Supply, and Blain's Farm and Fleet as well as direct from As far the warranty on hand tools goes, you can get the same thing from Home Depot with their Husky brand and from Lowe's with their Kobalt brand. I am not sure, but I think that all of these brands are contract manufactured by Danaher.

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